“MEAT RETAILING ON A DYNAMIC PHENOMENA”
March 21, 2023
March 26, 2023,4:57:30 PM
Gery Gone Mad is the endearing expression of the inherent need in all of us to be free. The philosophy that drives the brand Gery Gone Mad – helps it deny order and routine and ‘break the normal’ in a fun yet lovable way. Gone Mad appeals to the lighter side of everyone, and allows everyone to express their inner inanities.
The “Gery Gone Mad” word is playful, spontaneous, entertaining,Happiness , engaging and youthful world where you can let loose your unabashed love for food.Armed with its innovative product, “Gery Gone Mad” promises to kill monotony and offer differentiated delight.“Gery Gone Mad” gives you the license to escape into a spontaneous world and leave your boring, straight-jacketed life behind.
Garuda Polyflex Foods Pvt. Ltd is a joint venture established in the year 2011 between Garuda Food of Indonesia and the Polyflex Group of India.Garuda Food is a $500 Million, 25-year-old food and beverage company. It is a part of the Tudung Group which deals in Agribusiness, Food and beverage manufacturing and distribution. It has 11 production plants, 18 beverage contract manufacturers, 6 food contract manufacturers in Indonesia and over 20,000 employees.
Garuda Food has a strong portfolio in food and beverage, offering an extensive and innovative range of snacks, confectioneries, biscuits, liquid milk drinks, fruit flavored drinks and juices that are widely distributed across many countries in Asia, Europe, Middle East, Africa, North America, Australia and Pacific Ocean nations.
Garuda Polyflex Food’s endeavor is to provide best in class and innovative offering in food and beverage segment, which will give consumers more delightful experiences. In this pursuit the joint venture has launched Gone Mad Chocosticks in the chocolate Segment, Gone Mad Jelly Drink and Gone Mad Chocolate Drink in the beverage segment and Gone Mad Sugar Cheese Cracker in the biscuit segment. GP Foods is in the process of rolling out exciting new product innovations.
Gery Gone Mad is a license to enhance your imaginations there by explore your creative instincts in a innovative way. Hence gone mad products are specially curated blending enriching ingredients which are delicious, fresh and all new flavours.
Garuda PolyFlex Foods Pvt Ltd, a recent entrant into the wafer category, launched Gone Mad Choco Sticks in India, and through its Gone Mad School Contact initative, the company reached out to over 22,000 kids in over 50 schools in Bengaluru.Garuda, the parent company, is the food and beverage subsidiary of the Indonesia-based Tudung Group. PolyFlex, a Rs 200 crore luxury goods firm based in Bengaluru, teamed up with Garuda Foods to enter the Indian market in 2011.It invested around Rs 50 crore to set up a green field production plant in Bommasandra Industrial Area on the outskirts of Bengaluru to manufacture the Choco Sticks.
“This is an international product which is developed in India, where research was conducted to suit the palate of this market. Prior to the launch of Gone Mad Choco Sticks, a pan-India market survey and sampling study was conducted which provided the indication that the Indian market was ready to go with a chocolate flavour,” V Jayachandran, managing director, Garuda, told F&B News at the sidelines of the launch in Bengaluru
In fact, a visible trend is that chocolate consumption is on the rise in India, and consumers are eager to experiment on new brands, tastes and formats. “We are ready to take on 10,000 outlets in Bengaluru and another 15,000 across Karnataka. There is a dedicated distributor team which will access the states of Tamil Nadu and Andhra Pradesh among others. After consolidating our presence in these southern markets we would make efforts to tap the northern region,” he added.
what differentiates Gone Mad Choco Sticks from the rest is that these are cylindrical wafers filled with chocolate, which people of any age will find it difficult to resist. While the brand is targeted at school kids, it is seen to be irresistible to children and adults. The product is of high quality and is affordable (at a price point of Rs 5). These two points of success are expected to drive its sales in India. With over 50 per cent of India’s population comprising youth, they are sure that Gone Mad Choco Sticks will be a hit!