Malaika Arora, the fitness queen, advocates for the Ayurveda brand Kapiva and a holistic lifestyle

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Malaika Arora, the fitness queen of Bollywood, has joined the #YesToModernAyurveda bandwagon with Kapiva, a modern D2C Ayurvedic homegrown brand. In 2016, Ameve Sharma, a third-generation entrepreneur from Baidyanath, one of India's most prestigious firms, launched the Kapiva brand alongside Shrey Badhani, a third-generation entrepreneur from Baidyanath, one of India's most prestigious companies. Malaika Arora, the fitness queen of Bollywood, has joined the #YesToModernAyurveda bandwagon with Kapiva, a modern D2C Ayurvedic homegrown brand.

In 2016, Ameve Sharma, a third-generation entrepreneur from Baidyanath, one of India's most prestigious firms, launched the Kapiva brand alongside Shrey Badhani, a third-generation entrepreneur from Baidyanath, one of India's most prestigious companies. Kapiva has over 40 functional food products in its range, including herbal juices, A2 ghee, honey, oils, plant nutrition, teas, and more. By maintaining a quality supply chain from Baidyanath, it intends to provide 360-degree support to consumers looking for higher-quality food goods.Kapiva aspires to simplify Ayurveda and make it a part of people's daily lives.

With the commencement of the COVID-19 pandemic, preventive healthcare and wellness have become critical components of a "healthy and fit" lifestyle. She is a big believer in Ayurveda and has been using Kapiva products since the epidemic started when she first heard about them. 
Malaika's conviction in Ayurvedic goods, which she was ingesting every day and making sure her family had, kept her going through the various physical ups and downs brought on by COVID-19. As a result, she claims that the manifestation came through when she was allowed to collaborate with Kapiva. They have the vision, the ambition, and the ethics that she believes in. It all came together, and the synergy simply happened. 

Ayurveda comes first.
She believes that there are many illusions and misconceptions about Ayurveda, particularly among millennials, that it is a lengthy procedure. We need to modify their ideas and teach them that it is simple to obtain and consume.

Many ailments can be treated through goods like juices, gummies, and other kinds of Ayurveda, such as gut issues, digestive issues, and weight control, and that's what Kapiva seeks to do. She takes apple cider vinegar, gummies, and fizzes, all of which are quite healthy. You can't anticipate anything to happen right away once you start; you'll have to drink it over time to notice the results.

Putting money into a concept
Malaika is also enthusiastic about Kapiva's Ayurveda Academy and, most significantly, the potential to influence the thinking of a difficult-to-convert community.

It is the need of the hour, and everyone wants to live a healthy lifestyle not only now, but in the future as well.
In many respects, the pandemic has been eye-opening for her as well.

It took a toll on my health while she was sick with COVID. And even someone like myself, who took great care of her health, couldn't avoid being infected. The importance of post-COVID treatment – recovering strength and increasing fitness levels – cannot be overstated. She had to restart my life because she had come to a halt. Alternatives such as Ayurveda were beneficial to her.

Malaika stands by healthy nutrition, yoga, and breathing exercises, which she practices daily.

The pandemic has taken a considerable toll on the physical and mental health of women who have borne the brunt of it. Women also tend to put their health on the backburner as they juggle many roles. Malaika claims that whenever she speaks to a group of women, she tells them that it's conditioning to believe that women are intended to multitask while men are meant to be looked after.

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