Successful Journey of Bharatpe -Best Fintech Company

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BharatPe's journey has been quite remarkable. Founded in April 2018 by Ashneer Grover, Bhavik Koladiya, and Shashvat Nakrani, the company aimed to make QR code and UPI payments accessible to offline merchants and retailers ¹. The fintech startup's business model revolves around providing a digital payments platform, with a separate app for merchants where transactions are credited digitally.

0BharatPe's revenue model depends on providing credits to merchants at cheaper interest rates, creating an interdependent cyclical connection between credit and application usage ¹. BharatPe has achieved significant growth, becoming the 4th largest player in the UPI segment after Google Pay, PhonePe, and PayTm. The company has also installed over 100,000 BharatSwipe machines across 16 cities, supporting transactions worth over ₹1,400 crore every month.

 Some notable milestones in BharatPe's journey include: - Funding: Raised $680.5 million in over 11 funding rounds, with investors like Tiger Global Management and Coatue Management ¹. - Expansion: Partnered with major brands like Kirana stores, restaurants, and entrepreneurs with multiple outlets ¹. - Innovations: Launched India's first UPI Bahi Khata for merchants and introduced Digital Gold, allowing users to transact in 24-carat gold

 Achievements: Achieved positive EBITDA in October 2023, with annualized sales surpassing ₹1,500 crore ¹. Despite facing challenges, including controversies surrounding co-founder Ashneer Grover's resignation, BharatPe continues to grow and innovate in the fintech space 

BharatPe is a digital payments and financial services company based in India. Here's how it works: # Key Features 1. QR Code Payments: BharatPe generates a unique QR code for each merchant, allowing customers to make payments using UPI (Unified Payments Interface) apps like Google Pay, Paytm, PhonePe, etc. 2. Card Payments:

BharatPe also facilitates card payments through its POS (Point of Sale) machines, enabling merchants to accept debit/credit card payments. 3. Loan Facilities: BharatPe offers collateral-free loans to merchants, helping them meet their business requirements.

How Merchants Use BharatPe 1. Registration: Merchants sign up for BharatPe and receive a unique QR code. 2. Payment Acceptance: Customers scan the QR code or use their cards to make payments. 3. Settlement: BharatPe settles the payment amount directly into the merchant's bank account. # Benefits for Merchants 1. Easy Payment Acceptance.

BharatPe enables merchants to accept digital payments without the need for a physical POS machine. 2. Low Transaction Fees: BharatPe charges a low transaction fee, making it an attractive option for merchants. 3. Loan Facilities:

BharatPe's loan facilities provide merchants with easy access to capital. # Benefits for Customers 1. Convenience: BharatPe allows customers to make payments using their preferred UPI app or card. 2. Security: BharatPe's payment system is secure and reliable, ensuring that transactions are processed smoothly. Overall, BharatPe aims to simplify digital payments and provide financial inclusion for merchants and customers in India.

BharatPe's turnover has seen significant growth over the past few years. In the financial year 2023-24 (FY24), the company's revenue surged to ₹1,426 crore, representing a 39% year-on-year increase from ₹1,029 crore in FY23 ¹ ². This growth is attributed to BharatPe's expanded offerings, including its entry into the consumer payments space with the rebranded PostPe app, now known as BharatPe.

The company has also ventured into secured lending for its merchant partners, facilitating two-wheeler loans and loans against mutual funds ¹. In terms of profitability, BharatPe's consolidated losses decreased by 50% to ₹474 crore in FY24, down from ₹941 crore in FY23. The company's EBITDA loss also declined by 75% to ₹209 crore in FY24