Tata Motors celebrates 4 lakh happy customers of the Magic; introduces first-in-its-segment, Magic Bi-Fuel

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The new variant is designed to make last-mile transportation smarter with dual benefits of CNG and petrol Bengaluru, 22 April 2024:  Tata Motors, India’s largest commercial vehicle manufacturer, celebrates the remarkable milestone of 4 lakh happy customers of the Tata Magic – India’s most preferred van. On this momentous occasion, the company has introduced a new variant, the Magic Bi-Fuel, to further increase the convenience of its customers. Renowned for its reliability, efficiency, and affordability in last-mile transportation, the 10-seater Tata Magic has been the ideal choice for commuters and operators. The sleek design, safety, and passenger comfort of the Tata Magic have been pivotal to its continued success over the years. The Tata Magic comes equipped with an array of value-added features such as an Eco switch, gearshift advisor, and enhanced driver ergonomics, all aimed at reducing the total cost of ownership. The Magic is perfectly suited for student and staff transportation, and last-mile mobility.

The Magic-Bi-Fuel is powered by a 694cc engine and comes with a 60-litre CNG tank along with a 5-litre petrol tank, with a cumulative range of ~380 kilometres on a single fill. Offering unparalleled performance and low maintenance costs, the Magic comes with an exceptional warranty of 2 years or 72,000 km. Commenting on the milestone, Mr. Anand S, Vice President & Head – Passenger Business, Tata Motors Commercial Vehicles said, "We are elated to achieve the milestone of 4 lakh happy customers for the versatile Magic brand. Celebrating 4 lakh journeys of trust, efficiency, and comfort, the Magic continues to be the heartbeat of India's bustling mass mobility. To commemorate this milestone, we are happy to introduce the first-in-its-segment Magic Bi-Fuel that couples the benefits of CNG with an extended range of petrol. The new variant is engineered to address the evolving transportation needs and further improve the profitability and convenience for our customers. We are thankful for the support and loyalty of our customers and we remain dedicated to continue providing superior mobility solutions." As a comprehensive mobility solutions provider, Tata Motors commercial vehicles come with advanced features, efficient powertrains, and richer value-additions.

Fleet owners benefit from better fuel efficiency, lower operating costs, high vehicle uptime, real-time tracking, and analytics through Tata Motors Fleet Edge. Its Sampoorna Seva 2.0 initiative provides unmatched vehicle lifecycle management services, including fleet management solutions, annual maintenance contracts, and roadside assistance amongst others. With the widest service network of 2500+ touchpoints, staffed by trained specialists and backed by Tata Genuine Parts, Tata Motors ensures unparalleled quality and service commitment. About Tata Motors Part of the USD 150 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market. Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centers located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech-enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations.

The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies, and playing an active role in liaising with the Government of India in developing the policy framework. With operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2023, Tata Motors’ operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.