Yezdi's successful story

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1. Revival: Classic Legends Pvt. Ltd. revived the iconic Yezdi brand in 2021, after a 25-year hiatus.

2. Heritage: Yezdi's rich history and legacy, dating back to 1960, were leveraged to create a nostalgic appeal.

3. New-Age Products: Introduced three new models - Scrambler, Roadster, and Adventure - blending classic design with modern technology.

4. Innovative Marketing: Effective use of social media, influencer partnerships, and experiential events to connect with the youth.

5. Strategic Partnerships: Collaborated with Honda to leverage their expertise and distribution network.

6. Quality Focus: Emphasis on quality, reliability, and performance to meet modern consumer expectations.

7. Expansion Plans: Announced plans to expand dealership network, increase production capacity, and enter new markets.

8. Awards and Recognition: Received awards like "Best Comeback of the Year" at the 2022 BikeWale Awards.

9. Community Building: Created a loyal community of Yezdi enthusiasts, fostering a sense of belonging among owners.

10. Legacy and Leadership: Classic Legends' leadership successfully revived a iconic brand, making Yezdi relevant for a new generation.

Today, Yezdi is: - A leading player in the premium motorcycle segment - Sold over 10,000 units within the first year of launch - Has a strong dealership network across India - Continues to innovate and expand its product lineup Yezdi's success story is a testament to the power of reviving a legacy brand, innovative marketing, and quality focus. Yezdi offers three bike models: Roadster, Scrambler, and Adventure The Roadster is the cheapest option, priced at ₹2.06 lakh, while the Adventure is the most expensive, priced at ₹2.11 lakh Here are some key details about each model: - Yezdi Roadster: This model is priced at ₹2.07 lakh and is the most affordable option - Yezdi Scrambler: This model is priced at ₹2.12 lakh and is known for its unique design - Yezdi Adventure: This model is priced at ₹2.11 lakh and is designed for long-distance travel