Zuckerberg Praises India's Pivotal Role in Tech while Introducing WhatsApp Features for Businesses
WhatsApp, the widely-used instant messaging app, has
introduced a series of updates tailored to its vast user base in India. This
move appears to be part of Meta's strategy to boost its revenue stream in
India, which stands as one of its largest global markets. During the
announcement of these enhancements, Meta's CEO, Mark Zuckerberg, lauded India's
pioneering role in the realm of digital payments.
Meta recently unveiled a collaboration with PayU and Razorpay
to facilitate payments within India through various channels, including debit
and credit cards, net banking, and UPI applications. Mark Zuckerberg, speaking
virtually at the Conversations 2023 event, emphasized that these new features
enable customers to swiftly make payments to Indian businesses, with Meta actively
exploring ways to expand payment options within chat conversations.
"As you may already know, we've successfully introduced
our payment solution in Brazil and Singapore. Today, I am thrilled to announce
its launch in India. With this addition, we will also accommodate other payment
methods, including all UPI applications, ensuring a seamless experience for
users to make payments to Indian businesses via WhatsApp chats using their
preferred method," stated Zuckerberg in his address.
In addition to these developments, Zuckerberg unveiled Meta
Verified for businesses using WhatsApp, Instagram, and Facebook. Subscribing
businesses will receive a verified badge, dedicated account support, protection
against impersonation, and other features to enhance their visibility. For
WhatsApp, this encompasses premium features such as customizable web pages and
enhanced multi-device support.
Zuckerberg also introduced WhatsApp Flows, a feature
empowering businesses to create tailored experiences within chat threads. As an
example, banks can establish a system for customers to schedule appointments
for opening new accounts, while food delivery services can enable users to
place orders from their partner restaurants. Similarly, airlines can offer
features allowing users to check in for flights and select seats, among other
During his virtual address, Zuckerberg praised India's
pivotal role in the tech landscape, hailing the country as a global leader. He
noted, "India is at the forefront of much of what we're discussing today,
leading the world in how people and businesses have embraced messaging as a
more efficient means of accomplishing tasks."