“MEAT RETAILING ON A DYNAMIC PHENOMENA”

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M/S.Shakthi Healthy Fresh Meats Pvt. Ltd, the Parental Company branching out its popularly known brand  “My Chicken and More”, catering hygienic meat, be it fish,mutton,chicken and eggs etc to thousands of customers from all spheres at all outlets spreading out in Bangalore. Shakthi Healthy Fresh Meats Pvt. Ltd. It is a major large scale integrated poultry farm company owning a hatchery, feed, farm and a processing plant. The products produced here are naturally produced, hygienic, antibiotic and residue free, stored in natural ice for maximum quality control and delivered to all units by its own distribution wing. The Man behind thisphenomena is Mr.Mahesh, a simple personality from an agricultural background from Singasandra of Ramanagara, who has now turned into a big business tycoon over many years with the brand known as “My Chicken and More”.

 Team Vision- To treat the customers as a family, keeping their health on Top Priority.

Mr. Mahesh, a multi-talented personality turned a dream into reality and has set an example for the youth. After obtaining a ITI diploma he had come down to Bangalore hunting for a job and started his endeavor by humbly offering prayers at the Ganesh Temple at Anand Rao circle. He was lucky enough to get in touch with a person in Vijayanagar who introduced him to the poultry arena and from then there was no look back in his career. His concern was to help the farmers to get good price for their produce (chicken).

When Mahesh was working as a sales manager for a major processing company he had a professional privilege to interact with the poultry farmers of Hassan, Shimoga and Chikmagalore and also trained them on how to grow the birds in a healthy way as it is for human consumption. He observed that when it reached the market it was projected as just as another commodity i.e. like a vegetable.

All the awareness and knowledge motivated him to open the first outlet of My Chicken and More 2007 Nov 28 and the main item of sale was Chicken managed by five to six staff.

This first unit incurred losses due to various reasons and the business was bleak for six months and the consumers who had visited once started visiting again and again on word of mouth the business picked up.

Mahesh proudly claims that he owns 20 successful branches in Bengaluru selling hygienic raw meat, mutton, fish and sea food to consumers and this chain of business employs over 300 employees educated in the necessary field, be it food industry and maintenance of food quality.

Mr.Mashesh’s strategies and his teams’ efforts has turned out his meat products to be a big competitor and a treat to other brands. The challenge and competition created by “My Chicken and More” has put the competitors into a dilemma as to what they have to do to cope up with this growing competition.   

He says that his principles has taken him to this heights of success and the quality of standard training given to the employees has come back with pouring customers at all outlets. Employee's health is randomly checked. He proudly claims that around 15000 kgs of meat is sold every day. 15 years of business has got deep roots for his brand in Bengaluru and a new outlet is now opened at Hennur road which had a huge turnout of over 2000 customers the first day itself. He aims to open 200 to 300 outlets in future.

He recalls his father’s statement “One should not do something to satisfy the people but to satisfy god” and till now has bagged awards for his brand “My Chicken and More”.