Bisleri Water's success story:

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Founding: Bisleri was founded in 1965 by Ramesh Chauhan, who bought the brand from an Italian entrepreneur, Signor Felice Bisleri.

Initial Struggles: Initially, Bisleri faced stiff competition from established brands and struggled to gain traction.

Turning Point: In the 1970s, Chauhan introduced the now-iconic green bottle and focused on quality, purity, and innovative marketing strategies.

Innovations:

- Introduced 20-liter jars for offices and homes

- Launched the "Bisleri Babu" mascot

- Introduced the "Play Safe" campaign, emphasizing the importance of safe drinking water

Expansion:

- Expanded distribution network across India

- Set up multiple bottling plants

- Introduced new products like Bisleri Soda and Bisleri Sparkling Water

Awards and Recognition:

- Won numerous awards for quality, innovation, and marketing

- Recognized as one of India's most trusted brands

Challenges Overcome:

- Overcame competition from global brands

- Addressed concerns over plastic waste and environmental impact

Today:

- Bisleri is India's largest-selling packaged water brand

- Available in over 1,200 cities and towns

- Part of the Jyothy Laboratories group, a leading consumer goods company

Bisleri's success story is a testament to innovative thinking, quality focus, and strategic marketing, making it a household name in India.

Bisleri offers a range of products, including

Packaged Mineral Water: Bisleri's flagship product, available in various sizes.

Beverages:

- Club Soda - Extra Power, Refreshing Drink

- imonata - Limey Minty Cooler

- Spyci - Masala Maar Ke

- Rev Soft Drink - The Cola Revolution

- Fonzo - Mango With Fizzz

- Pop Orange Flavoured Soft Drink

- Natural Mountain Water - Vedica: A premium offering with a distinct taste.

These products are available in various pack sizes and can be purchased online or in-store

Bisleri's net worth is estimated to be around ₹3,000 crores. The company has a 32% market share in the organized bottled water segment in India