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September 11, 2024,6:59:40 PM

Decathlon, a French sports retailer, has a successful story

By News Desk
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Founded in 1972_: By Michel Leclercq in Lille, France, with a vision to make sports accessible to everyone.



- _Innovative store format_: Introduced a self-service, warehouse-style store layout, reducing costs and offering low prices.

- _Private-label products_: Developed in-house brands (e.g., Quechua, Domyos) for quality and affordability.

- _Global expansion_: Entered new markets, currently with over 1,600 stores in 49 countries.

- _Omnichannel retailing_: Integrated online and offline channels for seamless customer experience.

- _Sustainability efforts_: Implemented eco-friendly practices, such as energy-efficient stores and recyclable products.

- _Community engagement_: Organized sports events, workshops, and partnerships to promote physical activity.

- _Employee-centric approach_: Fostered a dynamic work environment, encouraging innovation and teamwork.



Decathlon's success lies in its commitment to making sports accessible, innovative store experiences, and a strong focus on sustainability and community engagement. Today, Decathlon is one of the world's largest sports retailers, with a turnover of over €12 billion in 2020.

 Michel Leclercq is the founder of Decathlon, a French sports retailer. He is a visionary entrepreneur who revolutionized the sports retail industry with his innovative approach. Here are some key facts about Michel Leclercq:



- _Born in 1933_ in Roubaix, France
- _Passionate about sports_ and entrepreneurship from an early age
- _Founded Decathlon in 1972_ with a vision to make sports accessible to everyone
- _Introduced innovative store format_ with self-service and warehouse-style layout
- _Developed private-label products_ for quality and affordability
- _Led Decathlon's global expansion_ to over 49 countries
- _Emphasized sustainability and community engagement_
- _Stepped down as CEO in 1993_ but remained involved as a consultant
- _Inducted into the Retail Hall of Fame_ in 2015

Under Leclercq's leadership, Decathlon became a global sports retail leader, known for its innovative approach, commitment to sustainability, and dedication to making sports accessible to all.

Decathlon has multiple outlets in India, including in:

- *Delhi* at locations like Ahinsa Khand 1-Indirapuram, Ghaziabad, Najafgarh Road Tagore Garden, Noida Sector 18, and Rohini Sector 10 ¹.
- *Bangalore* at locations like Hoodi Mahadevapura, Begur Hobli Bannerghatta, Varthur Hobli, and Road Bommasandra Industrial Area ².
- *Pune* at locations like Tathawade Road Wakad, Pune Nagar Road Wagholi, Moledina Road Camp, and Kharadi Bypass Road Hadapsar ³.
- *Mumbai* at locations like LBS Marg Ghatkopar West, Sunder Bung Lane Kurla West, Service Road Thane West, and Dr Annie Besant Road Worli ³.

Decathlon also has two store concepts in India: Experience Stores and Connect Stores ⁴.

Decathlon's turnover in India for the financial year ended March 31, 2023, was Rs 3,995 crore, marking a 37% growth ¹. The company aims to increase this number by expanding its store network, accelerating online sales, and increasing local sourcing to over 90% in the next five years ¹.


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