In 1999 ,Teju Masala business was started in a Bicycle Now reaching 200 cr turnover.

• 1069
• 0

Two friends started their journey in the business world with a passion for succeeding and doing something of their own with an investment of Rs 300/- only and succeeding in building an empire of business. Mr. Jayaram was working as a marketing executive for nearly 24 years in a company but he always had a dream of doing something of his own and so along with his friend started preparing kebab masala and started giving it to chicken shops, this one of its kind marketing ready-mix of kebab masala which no one had done before.

They manufactured the masala at home and on weekends visited the local chicken shop on their moped and scooter, they made people aware of their product by distributing it for free at the beginning, and after tasting it people started liking it and came back for more. Not only selling it they printed and supplied the recipe as well, when people couldn’t achieve the taste and complained of the same they came to their places and prepared the chicken and distributed it displaying them the correct procedure and technique of preparation.

Beginning of Teju Masala, the brand

After the initial success, they were flooded with the demand for the product and thus they began preparing it on a larger scale in the name of Teju ( in the name of Mr. Jayaram’s son). His neighbor Mr. Subramanya who was his partner also joined him in this venture. Gradually they introduced a ready mix of chicken masala, Fish and Biryani masala which became a hit among the consumers and at present they have around 60 varieties of masala being manufactured in their organization.

They attribute their success to the taste and cleanliness they are maintaining. They were the pioneers in the ready-mix concept at that time and had no competitors initially. They purchase raw materials directly from the farmers from Hassan, Coorg, and Chikmagalur. All these are processed manually in the traditional method by the women of rural areas who are the employees of the organization. Due to a crunch of space, they shifted the manufacturing unit from their home to the Petel Chennappa Industrial area in Kamakshipalya. They have achieved a turnover of 10 to 15 lakhs per day i.e. over 10 crores at present. They are developing new varieties like upma and others as a future project.

Story of taste

They manufacture the products according to Mysore taste; though apprehensive at the beginning they are happy that people of all areas have accepted the taste. In fact, they vouch for identifying the taste of their product just by the smell of their product. There are around 1000 people working in their factory and most of them are women and they ensure women empowerment in the real sense. Since both of them come from working backgrounds they realize the problems faced by their workers and help them in all ways possible. They are being provided with PF , Medical, and sponsoring their children’s education.

The products of Teju masala are being distributed throughout the country and also in foreign locales like Singapore and Malaysia, which they are planning to distribute to Dubai in coming years.

Though being a politician that to MLA, Mr. Jayaram prefers to be in his factory and looks after the Marketing of their products personally whereas Mr. Subramanya looks after the manufacturing part and is always present in the factory. In fact, Mr. Jayaram prefers the prefix of masala added to his name and is proud that his political leaders like Mr. Yediyurappa and Mr. Amit shah identify him as Masala man of which he is very proud.

They also indulge in social service along with their business and help in orphanages and old age homes. They have been facilitated for their achievement in food festivals held in Singapore and also by the Times group. They have future plans of expanding their business to nearly 150 varieties. 

If you enjoyed reading this article and wish to support us by making a contribution or a small donation click on Razor Pay IIB Donation