Sussessful Story of Usha International
September 6, 2024
September 8, 2024,6:08:17 AM
We all know that staying hydrated is imperative for our body to function properly and maintain good health. But staying hydrated is also essential if you want to have glowing, clear skin. It is drinking mineral water that is going to prove very beneficial for your skin in the long run.
When you drink enough water every day, your skin gets hydrated and moisturized. This helps to keep it smooth and supple. With skin so smooth and moisturized, it will have a radiant glow. When sunlight touches your skin, it will bounce off your smooth skin and give it that gorgeous dewy look, which would not be possible if your skin was rough, dull and dry. If you want that natural glow, drink some mineral water.
Bisleri has been a household name for decades. They are not boasting when they say that they are the most trusted mineral water brand in India. They bond with their consumers and their support has sustained their leadership in the category. They have a strong presence with 122 operational plants and a strong distribution network of 4500 Distributors & 5000 Distribution trucks across India & neighboring countries. Bisleri has always believed in its promise of providing safe, pure & healthy mineral water to consumers for the last 50 years, and they strive to carry on this legacy in future.
Bisleri International (formerly Parle Bisleri) is an Indian company incorporated in 1984 by Jayantilal Chauhan.It is best known for the eponymous brand of bottled water, which was introduced in 1965 as a soda brand by Felice Bisleri and acquired by Chauhan in 1969. The company sells bottled water and soft drinks.
Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks. Bisleri also distributes its products through its own e-commerce platform and other online retailers.
Bisleri was originally an Italian brand created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri was introduced in 1965 in glass bottles in two varieties – bubbly & still. In 1969, the struggling brand was acquired by Jayantilal Chauhan of Parle Group.
In 1976, Parle Bisleri launched Maaza, a fruit drink made of mango pulp. After the exit of The Coca-Cola Company from India in 1977, Parle Bisleri entered the carbonated drinks segment with the launch of cola drink Thums Up, lemon-flavored drink Limca and orange-flavored drink Gold Spot.
The economic liberalization in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Bisleri sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for ₹400 crore (US$127.2 million).In addition, it sold Maaza trademark in the Indian market to The Coca-Cola Company.The deal also included a 15-year non-compete clause, which prevented Parle Bisleri from launching competing carbonated drinks until 2008.
In 2006, the company sold the trademark of Maaza in the European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.
In 2021, Bisleri International launched its line of hand sanitizer products.
Every Bisleri water bottle goes through a rigorous 10 stage quality process for you to get guaranteed purity in every drop. They incorporate world-class water purification methods such as Ozonisation, Reverse Osmosis, Micron Filtration and more, and this is why they are ahead of the curve in terms of water quality.
They follow a strict quality code which is in line with the International standards while manufacturing their products. Scientifically advanced and rigorous procedures are followed at their state-of-the-art laboratories to ensure that their consumers always receive pure, safe and healthy drinking water.
Bisleri has gained a 60 per cent stake in India's sealed water bottle industry. The market value of Bisleri in India in 2019 was $24 billion, it is believed that by 2023, the market value of Bisleri will be $60 billion.
Bisleri’s growth from 1969 to 2021 is magnificent. The growing number of its customer base and the brand’s ability to maintain its lead in the industry speaks for itself in terms of the success of the brand.
"Every water bottle is not Bisleri!"
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