Successful Journey of Synchronized Supply Systems Limited
In 2007, at the age of 25, Ishaan Singh Bedi entered the logistics business with just ₹8 lakh, three employees, and one truck. Over the years, he grew his company, Synchronized Supply Systems Limited, into a business with 700 employees, 200 trucks, and an annual turnover of ₹98 crore.
The company benefited from the growth of the third-party logistics (3PL) industry in India. Year after year, Ishaan expanded his truck fleet and added more warehouse space. “We earned ₹78 lakh in our first year, and by 2013, our turnover reached ₹50 crore,” says Ishaan, who started his entrepreneurial journey after parting ways with his father’s business.
Ishaan’s father ran a company that focused on customs clearance and freight forwarding. Ishaan worked there during his college days while pursuing a degree in Banking and Finance at the Institute of Technology and Management, Gurugram. However, disagreements with his father led him to start his own venture.
In 2007, Ishaan decided to launch his own logistics company. Although his family was sceptical, they supported him by providing ₹8 lakh as startup capital. Synchronized Supply Systems Limited was born as an unlisted public limited company.
“I chose trucking and warehousing because it’s the largest part of the logistics business,” explains Ishaan. At that time, anyone with enough money to buy a few trucks could become a transporter. However, there were very few qualified professionals in the trucking industry, and most businesses relied on goodwill. Ishaan faced tough times during the first three years, even though the company earned ₹78 lakh in its first year.
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