Suguna Chicken's successful story

• 22
• 0

1. Humble Beginnings: Founded in 1984 by G.B. Sundararajan in Coimbatore, Tamil Nadu.

2. Visionary Leadership: Sundararajan's vision to revolutionize the poultry industry with integrated farming.

3. Innovative Farming: Introduced contract farming, ensuring consistent supply and quality.

4. Expansion and Growth: Expanded operations to multiple states, increasing production capacity.

5. Diversification: Ventured into poultry feed, hatcheries, and processing.

6. Quality Focus: Implemented strict quality control measures, earning ISO 9001 certification.

7. Brand Building: Created the popular "Suguna Chicken" brand, synonymous with quality and taste.

8. Awards and Recognition: Received numerous awards, including "Best Poultry Company" at the 2019 Poultry India Awards.

9. Sustainability Efforts: Implemented eco-friendly practices, reduced waste, and promoted rural employment.

10. Legacy and Leadership: Sundararajan's leadership transformed Suguna into a leading poultry player, inspiring a new generation of entrepreneurs.

Today, Suguna is: - India's largest poultry company - Rs. 10,000 crore+ turnover - Presence in 18 states - Employs over 20,000 people - Processes 2.5 million birds daily Suguna's success story is a testament to innovative farming, quality focus, and visionary leadership. suguna Chicken offers a wide range of products, including: 1. Live Chicken: Fresh, healthy chickens for slaughter and consumption. 2. Chicken Meat Products: - Boneless chicken - Chicken drumsticks - Chicken thighs - Chicken wings - Chicken breast - Chicken mince - Chicken sausages 3. Value-Added Products: - Chicken nuggets - Chicken burgers - Chicken strips - Chicken kebabs - Chicken samosas 4. Egg Products: - Table eggs - Hatching eggs - Egg powder 5. Poultry Feed: - Broiler feed - Layer feed - Breeder feed 6. Hatchery Products: - Day-old chicks - Started pullets 7. Processed Products: - Frozen chicken - Canned chicken - Ready-to-cook chicken products 8. Suguna Home Bites: - Ready-to-eat chicken snacks - Chicken patty - Chicken popcorn 9. Suguna Daily Fressh: - Fresh chicken - Fresh eggs - Fresh meat products Please note that products may vary by region and market. Suguna continuously innovates and expands its product range to cater to evolving customer needs. Suguna Chicken's turnover is over ₹12,000 crore ($1.5 billion) ¹. The company has grown significantly since its humble beginnings in 1984, with a turnover of ₹7 crore in 1997 and ₹100 crore by 2000 ² ¹. Suguna Foods Private Limited, the parent company, has a turnover of ₹10,750 crore

1. Humble Beginnings: Founded in 1984 by G.B. Sundararajan in Coimbatore, Tamil Nadu.

2. Visionary Leadership: Sundararajan's vision to revolutionize the poultry industry with integrated farming.

3. Innovative Farming: Introduced contract farming, ensuring consistent supply and quality.

4. Expansion and Growth: Expanded operations to multiple states, increasing production capacity.

5. Diversification: Ventured into poultry feed, hatcheries, and processing.

6. Quality Focus: Implemented strict quality control measures, earning ISO 9001 certification.

7. Brand Building: Created the popular "Suguna Chicken" brand, synonymous with quality and taste.

8. Awards and Recognition: Received numerous awards, including "Best Poultry Company" at the 2019 Poultry India Awards.

9. Sustainability Efforts: Implemented eco-friendly practices, reduced waste, and promoted rural employment.

10. Legacy and Leadership: Sundararajan's leadership transformed Suguna into a leading poultry player, inspiring a new generation of entrepreneurs.

Today, Suguna is: - India's largest poultry company - Rs. 10,000 crore+ turnover - Presence in 18 states - Employs over 20,000 people - Processes 2.5 million birds daily Suguna's success story is a testament to innovative farming, quality focus, and visionary leadership. suguna Chicken offers a wide range of products, including:

1. Live Chicken: Fresh, healthy chickens for slaughter and consumption.

2. Chicken Meat Products: - Boneless chicken - Chicken drumsticks - Chicken thighs - Chicken wings - Chicken breast - Chicken mince - Chicken sausages

3. Value-Added Products: - Chicken nuggets - Chicken burgers - Chicken strips - Chicken kebabs - Chicken samosas

4. Egg Products: - Table eggs - Hatching eggs - Egg powder

5. Poultry Feed: - Broiler feed - Layer feed - Breeder feed

6. Hatchery Products: - Day-old chicks - Started pullets

7. Processed Products: - Frozen chicken - Canned chicken - Ready-to-cook chicken products

8. Suguna Home Bites: - Ready-to-eat chicken snacks - Chicken patty - Chicken popcorn

9. Suguna Daily Fressh: - Fresh chicken - Fresh eggs - Fresh meat products Please note that products may vary by region and market.

Suguna continuously innovates and expands its product range to cater to evolving customer needs. Suguna Chicken's turnover is over ₹12,000 crore ($1.5 billion)  The company has grown significantly since its humble beginnings in 1984, with a turnover of ₹7 crore in 1997 and ₹100 crore by 2000 . Suguna Foods Private Limited, the parent company, has a turnover of ₹10,750 crore