THE DREAM SUCCEED OF THE KENT RO WATER PURIFIER

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A leading name in the water purifier industry, KENT RO Systems Ltd., was the pioneer in introducing the revolutionary Reverse Osmosis Technology in India. Founded in 1999, Dr. Mahesh Gupta put in a lot of efforts and hard work to the brand of water purifiers.

Dr. Mahesh Gupta put in a lot of efforts to establish KENT as a leading brand and company with a turnover of about 830 crores.

Dr. Mahesh Gupta joined the water purifier industry and revolutionized it within a short span of time. Dr. Mahesh Gupta graduated from IIT Kanpur in 1975 and started working with Indian Oil Corporation as an engineer. Dr. Gupta always wanted to do something of his own and planned to work on oil conservation. He also started a small company in his backyard, SS Engineering, which focused on developing products that saved oil.

The Invention of RO Water Purifiers By Dr. Mahesh Gupta

The introduction of water purifiers was more of an accident. When on a vacation, both the children of Dr. Gupta suffered from jaundice, all because of unhealthy drinking water. On a through research, Dr. Gupta found that the UV purifiers, which most of the people used in those days were not appropriate to remove dissolved impurities in water. This led to a number of research and experiments, after which Dr. Gupta designed an RO purifier at home by importing membrane and pump from the US. This is how the revolutionary idea of Reverse Osmosis water purifiers was born.

Dr. Gupta decided to design more purifiers using the same RO technology. This was easier said than done. Many people were of the opinion that the purifiers were too expensive. However, some of the people who bought the purifier gave very positive reviews about the product designed by Dr. Gupta. Despite the positive feedback, the first year of operations of KENT was no cakewalk. After the launch of the company, he faced a lot of competition from some of the established brands.  Lack of capital, problems with permits are some of the reasons why the journey of KENT RO Systems Ltd., has been slow.

The determination and efforts of Dr. Mahesh Gupta, KENT RO has grown across the healthcare industry. Even after achieving immense success, Dr. Gupta still works hard and dreams big. Today, leading water purifier brand has manufacturing plants in Roorkee, Uttarakhand and Greater Noida, which was launched recently in a grand ceremony. The water purifiers from KENT also reduce wastage as they use an innovative Save Water Technology that retains more than 50% water as purified.

Kent RO Systems is an Indian healthcare products company headquartered in Noida , Uttar Pradesh. It makes water purifiers based on the process of reverse osmosis purification.

The company won the Golden Peacock Eco Innovation Award for its contribution in developing innovative water purifying technology and preventing environment degradation in 2007

In 2019, Kent RO Systems received the best domestic water purifier award at the Water Digest Water Awards organized at the Lalit, New Delhi

Kent has its manufacturing base in Roorkee (Uttarakhand) which is spread across 400,000 sq. ft and has an annual capacity of 1 million units.

Turnover

Kent sells more than 225,000 reverse osmosis purifiers every year and holds around 40% market share in India. Its annual turnover in 2010 was Rs. 250 crore. Kent sold about 4,500,000; unit in 2015. About 80% of its revenues are from its reverse osmosis purifiers. The company has sold over a million units to date

In Aug 2020, Kent annual turnover  was 1200 crore, with 20% of growth rate.