A sustainable brand, Koparo raises Rs 5.7 Cr

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Koparo, a sustainability D2C home and personal hygiene business generated revenue of Rs 5.7 crore in seed funding from Saama Capital, Titan Capital, and DSG Consumer Partners on Tuesday.Uday Shankar, former Disney APAC chairman; Rohit Kapoor, OYO India CEO; Ashish Goel, Founder of Urban Ladder; and Anand Chandrasekaran, Product Head of Five9 were among the notable angel investors that took part in the round.

They believe there is room for innovative offerings in the home and hygiene area, which has been sidelined for a while as the Indian consumer matures. They believe the Koparo will scale quickly, and we are thrilled to help them on their way.The capital will be utilised for product development and brand investments. The brand's product variety has expanded since she last spoke with YourStory. Koparo will have 20 SKUs next month, mainly to refill packs and a few more launches on the way.

The Delhi-based D2C company, which was founded in November 2019, offers toxin-free, eco-friendly, and plant-based hygiene products, which are in high demand because of the COVID-19 epidemic.Toxic chemicals in traditional household cleaners cause a variety of health problems, including skin and respiratory problems, chemical burns, and even long-term risks like cancer, fertility problems, ADHD, and more. This was terrifying, and this was the start of the Koparo narrative.

Koparo, which itself is part of Accel's 2021 Founder Stack Consumer cohort, is now focusing on millennial Indian families that are becoming more health-conscious and seeking cleaner and safer choices in all parts of their lives.Simran's path to developing a sustainable home cleaning and personal hygiene business connected with the core themes that DSG Consumer Partners is thinking of investing in. Although the Indian home care and personal hygiene market is vast, it has witnessed minimal development in the recent decade. Koparo is a one-of-a-kind offering, and early feedback from customers on the product has been incredibly positive.

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