Anjali sardana built Rs. 800 cr networth company in just one year

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Anjali Sardana is a 23-year-old entrepreneur who founded Pronto, a Bengaluru-based startup revolutionising instant home services in India. She launched the company in April 2025 after leaving a venture capital internship in San Francisco, driven by frustration over unreliable domestic help.

Early Challenges

Sardana conceived Pronto during her final college year, initially assuming a supply shortage for house help, but field research revealed underemployed workers facing instability. Nine months ago, she and her team slept on the floor of their single Gurugram hub to ensure reliable service for 170 daily bookings.

Rapid Growth

Pronto now operates in 10 cities, handling over 18,000 bookings daily with 3,000-4,500 professionals, about one-fifth from Bengaluru. The startup recently raised $25 million at a $100 million valuation from investors like Epiq Capital, General Catalyst, and Bain Capital Ventures.

Mission Focus

Her model emphasises quality, safety, and worker dignity over quick delivery alone, creating a "win-win-win" for customers, pros, and investors while tackling societal undervaluation of domestic work. Sardana shadows workers and travels constantly between cities like Mumbai, Gurugram, and Bengaluru to refine operations.

Pronto, Anjali Sardana's Bengaluru-based startup, faces intense operational hurdles in scaling instant domestic services across India. Key Challenges: Rapid expansion strains supply reliability, as the company juggles 18,000 daily bookings with 3,000-4,500 professionals amid inconsistent worker availability and urban demand surges.

 Early bootstrapping meant sleeping on floors in a single hub to handle 170 bookings daily, highlighting initial infrastructure and quality control gaps. Competition from players like Urban Company adds pressure on maintaining 10-minute service promises while ensuring safety and worker dignity.

Core SolutionsPronto uses a shift-based model for workers, guaranteeing stable income and enabling quick matching, which boosts reliability over traditional on-call systems. Strict quality checks, professional support, and dynamic add-ons (like recurring bookings) prioritise customer trust and retention. Recent $25 million funding supports tech upgrades for scaling to 10 cities, with Sardana's hands-on approach—shadowing workers and constant travel—driving operational tweaks.

Pronto, the Bengaluru startup founded by Anjali Sardana, prioritises worker reliability and customer safety through rigorous processes and technology.

Worker Reliability Measures.

The company employs a selective vetting process where only about 15-17% of applicants (50 out of 300) pass face-to-face screenings, followed by three-layer background checks including police records, Aadhaar, PAN, and court verification.� Selected professionals complete a five-day training on skills, grooming, tech use, and safety protocols, with ongoing refreshers and a shift-based model for stable income.

Customer Safety Protocols: Real-time safeguards include an in-app SOS button, self-defence training, and the right for workers to leave unsafe situations immediately while reporting via support lines. Geofencing limits jobs to a 10-minute radius from hubs, paired with AI matching algorithms and uniforms to ensure quick, trustworthy service.

Mutual Trust Features: Health insurance, career growth opportunities, and feedback-driven updates create a balanced ecosystem, reducing risks for both sides.

Pronto workers undergo a structured five-day onboarding training program focused on delivering reliable, safe home services. Training Components: The curriculum covers essential housekeeping skills like cleaning techniques, safe chemical usage, and quality control standards to ensure consistent performance.

 Workers also receive grooming and professionalism training, including uniform standards and customer interaction etiquette. Tech and Safety FocusSessions include hands-on app usage for job matching, GPS navigation, and real-time reporting, alongside self-defence basics and emergency protocols like SOS activation. Regular refreshers and feedback loops maintain skills as the company scales.

Pronto generates revenue primarily through service fees charged on each booking for instant home services like cleaning, laundry, and cooking prep. Revenue Streams: Customers pay per completed task, with average order values between ₹200-300, covering instant, scheduled, or recurring bookings facilitated by the platform's shift-based worker model and hyperlocal hubs.

 This fee structure supports scalability, as higher booking volumes—now at 18,000 daily—directly boost earnings without owning the workforce.

Financial Snapshot: Early traction showed an annual revenue run rate of $ 750K–$1.5 M from thousands of daily orders, fueled by expansion funding that enhances operations without altering the core commission model. Recent growth to a $100M valuation reflects positive unit economics emerging in mature markets like Gurugram.

Pronto, the Bengaluru-based home services startup, has a current post-money valuation of $100 million USD as of its March 2026 Series B funding round.

Valuation Milestones

The company raised $25 million led by Epiq Capital, with participation from Glade Brook Capital, General Catalyst, and Bain Capital Ventures, marking an 8x jump from its ~$12.5 million valuation in May 2025.

 This followed a $11 million Series A in August 2025 at around $45 million, reflecting rapid growth from 1,000 to 18,000+ daily bookings.

Valuation Drivers: Strong metrics like 20% week-on-week booking growth, operations in 10 cities, and positive unit economics in mature markets underpin the $100M figure, positioning Pronto in a highly under-penetrated home services sector.