Bisleri's successful story

  • 5
  • 0
/files/images_(7).png






1. Humble Beginnings: Founded in 1965 by Jayantilal Chauhan in Mumbai.

2. Visionary Leadership: Chauhan's vision to provide clean drinking water to Indians.

3. Innovative Packaging: Introduced the iconic glass bottle with a distinctive shape.

4. Quality Focus: Emphasized quality control, ensuring purity and safety.

5. Expansion and Growth: Expanded distribution network, increased production capacity.

6. Marketing Strategies: Effective advertising, sponsorships, and promotional campaigns.

7. Diversification: Introduced new products like Bisleri Soda, Bisleri Limonata.

8. Awards and Recognition: Received numerous awards for quality, innovation, and marketing.

9. Sustainability Efforts: Implemented eco-friendly practices, reduced waste.

10. Legacy and Leadership: Chauhan's leadership transformed Bisleri into a leading brand.

Today, Bisleri is: - India's largest packaged water company - ₹2,500 crore+ turnover - Presence in over 1,200 cities - Employs over 4,000 people - Offers a range of products, including mineral water, soda, and limonata Bisleri's success story is a testament to innovative packaging, quality focus, and visionary leadership. Bisleri offers a range of products, including:

1. Bisleri Mineral Water: Packaged drinking water, available in various sizes.

2. Bisleri Soda: A fizzy drink, available in various flavors.

3. Bisleri Limonata: A lemon-flavored drink.

4. Bisleri Fruit Juice: A range of fruit juices, including orange, apple, and grapefruit.

5. Bisleri Sparkling Water: A carbonated water with a splash of fruit flavor.

6. Bisleri Tonic Water: A tonic water with a hint of quinine.

7. Bisleri Ginger Ale: A carbonated soft drink with a ginger flavor.

8. Bisleri Cream Soda: A sweet and creamy soda.

9. Bisleri Spicy Soda: A spicy and fizzy drink.

10. Bisleri Flavored Water: A range of flavored waters, including lemon, lime, and orange. Bisleri also offers a range of products under its subsidiary brands, including: - Fonzo: A range of juices and nectars. - Spyci: A range of flavored drinks. - PinaColada: A pineapple-flavored drink. Please note that product offerings may vary by region and market. Bisleri's turnover is estimated to be around ₹18,000 crores as of 2022 ¹.

However, Bisleri International had a revenue of around ₹2,300 crores for the fiscal year 2022-23