Delivery Happiness to your Doorstep -Swiggy

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One of the fastest-growing Unicorns in the online food industry and delivery platform in India is Swiggy. It has revolutionized the food delivery industry with its unique features and marketing. Whether to order food from your favorite restaurant or want to order groceries, now everything is possible with Swiggy at your doorstep. Swiggy is a Bangalore-based food Delivery Company started in the year 2014. Nandan Reddy and Sriharsha Majety designed an eCommerce website Bundl to ease the courier services in India. Later it decided to enter the food industry with a new name. Reddy and Majesty approached Rahul Jaimini who was working formerly in Myntra to start with a rebranded name as “Swiggy”

On the first day of their launch, there were only 3 partners and zero orders. But at the end of 1 month, there were 35 completed orders, 5 restaurant partners, and 3 delivery partners. On their first anniversary in 2015, Swiggy had 2000 restaurant corners, 2.3 lakhs orders in 1 month, and 3600 delivery partners. It also got $2million in funding from Accel and SAIT Partners. Within 5 months of receiving investments, swiggy again gained funding from Norwest Ventures for $16.5million and entered Series B. In 2017 Swiggy introduced the concept of Cloud Kitchen which got huge responses from the customers. A virtual kitchen for takeaway and delivery. Cloud Kitchen became very popular when pandemics hit India. It created a huge impact on food industry as even big restaurant started their service through it. Also, Swiggy got $80million funding from Naspers and $100million from China-based Meituan –Dianping. Bangalore-based Asian food start-up 48East was acquired by Swiggy in 2017.

In 2018 it also acquired Mumbai based milk delivery app. Swiggy started many other services like Dunzo such as Swiggy stores and Go, the services allow order groceries from any retail stores within 6 kilometers and Swiggy will delivery to home. Swiggy go is the same as dunzo which delivers laundry products, lunch boxes, documents and parcels to your doorstep.In 2019 Swiggy acquired Bangalore-based AI startup Kint.io. The Swiggy Go has become very popular during this of a pandemic. They also invested Rs.31 crores in Mumbai-based ready-to-eat food brand Fingerlix. The services of Swiggy got expanded in 500 cities in India

In 2020 Swiggy launched Instamart which delivers essentials such as groceries, vegetables, fruits, ice creams to your doorstep within 15 to 30mins.In 2021 Swiggy started Health Hub a healthy food discovery section on its app and collaborated with nutritionists and restaurants to provide healthy and hygienic food to the customers. Swiggy partnered with Burger King for its delivery services, Google Local guide to facilitate customer reviews and Sodexo to enable customers for paying bills through Sodexo coupons. The revenue of Swiggy is Rs.2776 crores and 115% increase when compared to the last year. The company also showed a net loss of is Rs.3768 crores.

The future of Swiggy is going to play a vital role in food industry with lots of new features. Currently, Swiggy has 1,25,000 restaurant partners, 5000 employees,2,00,000 delivery executives and 500 cities around India.Swiggy is also planning for new categories of services in their growth. Swiggy got $450million from Soft Bank Vision fund and $800 million from Falcon Edge, Amansa Capital, Think Investments, Carmignac and Goldman Sachs.

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