Here is how this Bengaluru online startup enables pet parents to train their pets

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Becoming a pet parent is indeed not simple. Caring for one's pets on one's own while traversing the perplexing online world of pet food and other supplies is a demanding undertaking. Super tails, a Bengaluru-based pet care portal, promises a seamless experience. Vineet Khanna, Varun Sadana, and Aman Tekriwal founded the firm in 2021, which includes veterinary care, pet food and supplies, and pet training classes.Supertails is a first-of-its-kind platform that provides the growing pet parent communities by giving dependable veterinarian services and functioning as a one-stop shop for pet supplies and food. Supertails distinguishes itself as a fully digital telehealth facilitator with an in-house group of experienced veterinarians. With doorstep service all across the nation, the brand seeks to supply the widest range of pet goods from India and around the world. The Supertails team is composed of several entrepreneurs. Vineet Khanna was formerly Licious' SVP and Snapdeal's AVP; Varun Sadana was Licious' co-founder and Snapdeal's VP, and Aman Tekriwal was Licious' CFO.  

Dr. Shantanu Kalambi, the founder of Dial-a-vet and Chief Veterinarian at Supertails, is also one of the founders. He has engaged in a range of animal welfare and conservation projects with Reef Watch Marine Conservation, Wildlife Trust of India, and CUPA, in addition to launching a telehealth service for dogs. Other members of the team include Unnati Hunjan, the creator of Therapeutic Paws, an Animal Assisted Therapy enterprise in Bengaluru, and Sagar Sheth, the founder of Animapp, a veterinary clinic management software development company in Chennai. With Supertails, the entrepreneur hopes to redefine pet care in India by overcoming the access barrier in pet healthcare and developing an ecosystem of goods and services that makes pet parenting a pleasurable and fulfilling experience.GenZ is a significant group of new pet parents that are inquisitive and would like more reliable information about parenting a pet. This is the first generation to view pet parenting as a notion in and of itself, consciously rejecting the previously prevalent concept of 'pet ownership.' 

As per researchandmarkets.com, India's whole pet care industry is estimated to exceed Rs 7,500 crore by the end of 2025-26. Emerging worldwide trends and increased disposable incomes are the primary drivers of this expansion. Because the lockdowns caused a sense of isolation and mental health concerns for many people, the pandemic increased pet adoptions. That was the time when pets were very significant. Another intriguing aspect was the extra time that people had when working from home. This simplified the process of caring for a new family member. A large set of new pet parents are GenZ and they are curious and want more credible information around raising a pet. This is the first generation looking at pet parenthood as a concept in itself and actively moving away from the previously popular idea of ‘pet ownership’. According to researchandmarkets.com, the overall pet care market in India is expected to cross Rs 7,500 crore by the end of the year 2025-26. Emerging global trends and rising disposable incomes are prime reasons for this growth.

 

They raised $2.6 million in our pre-series. Following that, Alteria Capital provided them with a venture debt of Rs 5.75 crore. Supertails has served over 10,000 pet parents and performed over 5,000 consultations including healthcare and online training programs since its beginning in July 2021. Whenever asked about competition, Varun mentions well-known brands in the industry such as Headsupfortails, PetSutra, and Amazon. They vary from these platforms in that they are a one-stop petcare portal that offers a wide range of pet goods as well as high-quality digital services like healthcare and online training. Their capacity to deliver credible knowledge and advice that is missing in the lives of new pet parents, that will enable their pet motherhood pleasurably and wholesome is our major differentiator.As it expands, the Indian market will undoubtedly see the introduction of more D2C companies ranging from nutritional meals to accessories and toys. Another projected development, as per Varun, is GenZ altering the perspective of this market as it wants companionship, resulting in a more than 15% increase in dog adoption. Finally, the processed food business is predicted to expand further due to two factors: existing pets continuing to grow and new pets being joined to the family. Supertails' online dog training services is one of the major offerings that distinguish the firm from others in this sector. This service, which aims to be a complete digital solution for young pet parents that supports pet parents in understanding and talking with their pets through dedicated sessions with pet behavior experts. This is the first service of its kind to be given in India, according to the startup.

Their training service includes potty training, obedience coaching, as well as other skills in 13 modules, split over five levels. Virtual training includes a free training assessment for each pet parent to assist the Supertails team in understanding training requirements. The courses are priced at Rs 399 for each session. Varun emphasizes that this is an inaugural price that will be changed soon.

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