Maiya’s Maiya - Master of Innovations

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Dr Sadananda Maiya – The perfect example of an achiever who became a success story to those who grew up very poor but want to see the other side of the spectrum.

It gives me immense pleasure to narrate Dr. P. Sadananda Maiya’s success story in this ReadyMix Pocket.

1.     Enterprising and Enthusiastic Son of Rava Idly Inventor

2.     Electrical Engineer

3.     Electrified Entrepreneur

4.     Excellent Educationist

5.     Efficient Ex Officio of KSCA

6.     Extraordinary Eco-Friendly Person

7.     Ever Green Eating Food Scientist

8.     Ever shine Role Model of Eating Industry Industrialists

9.     Expert in Exploring Food products

10. Eminent and Esteemed Social Reformer

 

As a Enterprising and Enthusiastic Son of Rava Idly Inventor

 

The Severe rice shortage during the 1930 II World War drove Yagna Narayana Maiya Father of our Hero Sadananda Maiya and founder of Mavalli Tiffen Room popularly known as MTR invent a suitable alternative to rice and black gram in idlies he replaced it with Semolina (Rava) and sour yoghurt as a result Rava idlyborned with this we can understand that the birthplace of Rava Idly is MTR.

Dr. Sadananda Maiya was born in 1949 at Parampalli Dakshina Kannada where a large number of South Indian cooks were produced.

 

As an Electrical Engineer

Sadananda Maiya has done his primary level Education at South Canara. He Collegiate at prestigious.The National College Basavanagudi, Bengaluru one of the Finest colleges in Karnataka which under diamonds for transformed into polish is none other than BMS College of Engineering Bengaluru. Maiya joined BMs Engineering College and opt B E Electrical course and secured 2^nd Rank in his B E Examination and bagged GoldMedal from university. Later an Electrical Engineer turned into an Electrified Entrepreneur.

 

As an Electrified Entrepreneur

Dr. Sadananda Maiya is a branded Entrepreneur who has been instrumental in taking MTR to brand-new heights.

He is always trying and testing new ways to transform the world of Food. Dr. Maiya being an electrified Entrepreneur believes in the core principles of providing people with an emotional connection through homely food.

He Justified Maiyas's “Promise of purity to his customers and set upof Namma MTR” the concept Food Plaza offering the entire range of MTR products at one stop.

 

Life time Achievements of Dr. Maiya

 

·        Modernizing the Food Delivery System

·        Conceptualizing the intermediate convenience

·        Educating the consumer about processed foods

·        Softee ice cream at very affordable price of Rs 5

·        Raising the status of the traditional Food Sector

·        Serving the cause of National Integration

·        Internationalizing Traditional Foods

·        Taking Pride being India

·        “Modern” Management for “ancient” Foods

·        Popularizing Frozen Foods

·        “Consumer protection” as corporate philosophy

·        Synergy with Indigenous R& D

·        Earning Foreign exchange for the country

·        Bringing new concepts in consumer activism by opening a unique branded shop

·        Availing International standardization Awards

ISO 9002 and HACCP(Hazard analysis and critical control point)

·        Certificate after successfully meeting and most strength European standards for good safety and hygiene.

·        In House R & D, The foundation for success.

 

As an Excellent Educationist

“A Good Education can change anyone. A Good Teacher can change anything”

The Saying is aptly designed by an Educationist role in guiding students tread through realms of knowledge in further one for society at large one such notable Educationist Who strikes in my hand as Dr. Sadananda Maiya.

A person known for his humility and modesty is a true example of patience personified.

A well-qualified Dr. Sadananda Maiya has a vast and rich experience in the education field.

Dr. Sadananda Maiya is not only known for his academic acuity but in tech-savvy as he has kept hugely abreast of today’s demands for using Technology to the aid of Teaching. He believes in the holistic development of students through research-driven academics and nurturing creative thinking.

He served as a secretary at the National Education Society and constructed the entire PU board at Jayanagar campus by spending 8.5 crores and also contributed Rs 85 lakhs for the construction of Dr. H. NarasimhaiahMulti Media Hall in National College Basavanagudi.

Apart from this as a research scholar published more than 19 research papers at National and International conferences.

 

As an Efficient Ex Officio of KSCA

Dr. Sadananda Maiya is basically a cricketer in the initial days. He played several cricket matches with veteran cricketers like G R Vishwanath, B. S. Chandrashekar who praised and other noted cricketers. He is an efficient ex-official of the Karnataka State Cricket Association. He served as a treasurer from 1998-2007 and later he become Vice President from 2010-2013. During then tenure he worked effectively and efficiently toward the development of the Karnataka State Cricket Association.

 

As an extraordinary Eco-friendly Person

 

According to Marriam Webstar, the official definition of Eco Friendly is not environmentally harmful. When it comes to Maiyasproduct everything from production to packing needs to be considered safe for the environment.

 

Evergreen Eating Food Scientist

 

Dr. Sadananda Maiya is a food scientist. He is a Master of Innovations. He used Nano Technology for production purposes. He is an Inventor of Rava idly mix and launching other ready mixes for products like Kharabath, Rasam, Sambar, Dosa, etc. He is known as the Father of Ready Mix in India.

 

KNOWN AS THE FATHER OF READY FOOD IN INDIA

 

Ø Establishment of modern plants for the manufacture of ready mixes at Bengaluru. Industrial Area.

Ø Launching of pickles with many variants and other products to promote small-scale industry.

Ø One ton/hour automatic Vermicelli plant commissioned more provide more technology jobs in India.

Ø Promoter and founder of MTR Foods Limited incorporated.

Ø “Retort pouched” and “ready to eat” food products launched based on DFRL technology.

Ø Ice cream products launched.

Ø Achieved the much-coveted ISO 9001:2000/HACCP certification to justify Mr. Maiyas's “Promise of Purity” to his customers. Setting up of “Namma MTR”, the concept food plaza offering the entire range of MTR products at one stop.

 

Ø Evershine Role model of Earing Industry Industrialist Dr, Sadananda Maiya is a Role model for Earing Industry Industrialists. He has amazing culinary skills. As a culinary Consultant, he trained many Hotel Industrialists to give away the right knowledge and authenticity. Dr Maiya traveled the world and trained many Hotel Industrialists.

 

Expert in Exporting Food Products

 

Dr. Maiya is committed to achieving the objectives by creating and sustaining an environment that motivates all to attain higher trends of performance through innovation techniques.

Their in-depth technical knowledge and Manufacturing experience coupled with a business philosophy made with love enable them to meet customers’ requirements at competitive prices at the international level. Today Maiya Beverages and Foods PVT LTD is a leading exporter of Food Products and meeting the changing trends of Global Markets.

 

Eminent and Extreme Social Reformer

Philanthropic Services:

 

§  Major Donor to the National Education Society of Karnataka, constructed the entire P.U. Block at Jayanagar Campus (Rs. 8.5 Crore)

§  Dr H NarasimhaiahMultimedia Hail in National College Basavanagudi (Rs. 85 Lacks).

§  Donation to National Education Society Bhagya Palli (Rs. 1 Crore).

§  Major Donor to the infrastructure Development at Tumkur University. (Rs 3.1 Crore)

§  Focusing Prompting and development of rural education system: Sri Siddhi ShaikhshnikPrathishtanaHattiangady, also advisor. school (Rs. 1.83 Crore).

§  Sneha Sagara School Yallapura: (Rs. 33 Lacks).

§  Donation to Barkur School: (6 Lacks).

§  Contribution to Green Initiatives for the promotion of Ecosystem in association with BBMP. (to reduce pollution and waste management service).

§  Complete Maintaining Brindavan Park in Jayanagar Bengaluru.

§  Planted 250 tree guards in Jayanagar Bengaluru.

§  Sharing food Technology and advisor for Good Manufacturing practices to Akshaya Patra, IRCTC/Indian Railway, Indian Army, and many institutions.

Awards, Accolades, Honors

§  2002 – Technology Absorption Award, Ministry of Defense, Government of India.

 

§  2003 – SanmanaPathra for Outstanding Revenue, Performance, Department of Central of Central Excise.

 

§  2003 – 12 Best Marketers (MTR). Business Today Group of Publications.

§  2004 – V Subramanyam Award, Association of Food Scientists and Technologists of India.

§  2004 – Honest Tax Payer Recognition, Department of Commercial Taxes (Karnataka).

 

§  2004 – Life Time Achievement Award, All India Food Processors Association.

 

 

§  2005 – Best Vegetarian Processed Food, PETA Proggy Award from PETA India.

 

§  2005 – Certificate of Merit for Excellent Export Performance during 2004-2005. APEDA Ministry of Commerce and Industry Government of India.

 

 

§  2006 – Suvarna Karnataka Rajyotsava Award, Govt of Karnataka.

§  2006 – K M Karanth Award.

§  2010 – Honorary Doctorate, Tumkur University, Tumkur.

§  2010 – Aryabhata Award, Government of India.

§  2011 – Kempe Gowda Award, The City Corporation.

§  2011 – Rotary Business Trend Setter Award from Rotary Bangalore Peenya.

 

§  2012 – Honorary Professor, Tumkur University.

§  2012 – Presented Paper at International Conference on Sustainable Development, New Jersey, USA.    Organized by PSEG Institute of Sustainability Studies, Montclair State University, USA.

 

§  2013 – Doctor of Science, Tumkur University

§  2013 – J C Bose Award from Indian Science Monitor.