MS Dhoni Joins JioMart as Brand Ambassador for Festive Campaign
Reliance Retail's JioMart has chosen Mahendra Singh Dhoni as its
official brand ambassador. Furthermore, JioMart has rebranded its upcoming
festive campaign as "JioUtsav, Celebrations Of India," slated to kick
off on October 8.
The JioMart Utsav campaign aims to highlight Dhoni's perspective
on providing numerous reasons for the nation to celebrate. Sandeep Varaganti,
the CEO of JioMart, expressed, "We discovered a perfect match in MS Dhoni
as our brand ambassador, given his persona embodies trust, reliability, and
assurance, much like JioMart. Our new campaign is all about celebrating life
and its special moments with our loved ones, with 'shopping' being a vital
component of this celebration. Notably, non-metro regions presently contribute
to about 60 percent of our total sales, indicating steady growth and a true
testament to our efforts in democratizing digital retail."
Dhoni himself shared his enthusiasm, stating, "I deeply
resonate with the values upheld by JioMart, which, as a homegrown e-commerce
brand, is driven by a mission to support the digital retail revolution in
India. India is renowned for its vibrant culture, people, and festivals, and
JioMart's JioUtsav campaign pays tribute to India's celebrations and its
people. I am thrilled to join forces with JioMart and be a part of the shopping
journey of millions of Indians."
As part of this partnership, the former Indian cricket captain
will feature prominently in a 45-second promotional film promoting JioMart.
Additionally, during the
campaign shoot, Varaganti presented Dhoni with a Madhubani painting created by
Ambika Devi, an award-winning artisan from Bihar. This gesture underscores
JioMart's commitment not only to providing top-quality products and an
exceptional shopping experience to customers but also to facilitating the
business endeavors of countless artisans and small and medium-sized enterprises
(SMBs). Currently, JioMart collaborates with over 1000 artisans, offering a diverse
range of 1.5 lakh unique products.