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Pepul, a community-focused social media network established in Chennai, aspires to cut through the existing social media congestion
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Suresh Kumar and his friend George had already bootstrapped Macappstudio, a digital company, and had done a lot of research, development, and tests as part of the process. During this period, Suresh spoke at several campus events and gave them valuable advice on entrepreneurship. He used to question students why all of the big firms, such as Google and Facebook, were founded in Silicon Valley; why not India?. Pepul, a new-age social network where people can share their life stories, interests, abilities, and more, was born as a result of this. They're creating the world's safest social platform, with a focus on security and culture. Aside from safety, everyone can use beautiful stories to showcase their life, interests, and abilities. Anyone may connect with like-minded people, both close and far away, and form real-life communities around their passions.
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The emphasis is on forming communities with individuals in the immediate vicinity, which has a stronger influence in the actual world than the millions of internet communities that exist solely online. Pepul, founded in Chennai, enables communities to exist in the real world, moving from "online to offline." Suresh claims he asked himself a question that prompted him to start up. "How can a normal young student achieve this high-risk thing if you guys, while being the world's most valued coders, don't make any attempt to construct a global product company?" This was his aha moment, and it sparked a desire to start a social networking company in India.
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Only Indian users accounted for a large portion of the user base and valuations of top social platforms. Why can't we establish a new social platform from India, he adds, with this much user riches and talent? Our prior startup, Macappstudio, had already violated the template formulae. Similarly, we wish to debunk the social media stereotype. He believes that existing social platforms are harmful to women and young minds as a father of two daughters.
Currently, social media platforms are open to negativity, allowing hatred, abuse, and bullying to proliferate. They intended to create the safest social network possible, where people could be themselves and express themselves without fear of being judged. Everyone has a skill, and all they need is space and time to express it, according to the Macappstudio team.
Only Indian users accounted for a large portion of the user base and valuations of top social platforms. Why can't we establish a new social platform from India, he adds, with this much user riches and talent? Our prior startup, Macappstudio, had already violated the template formulae. Similarly, we wish to debunk the social media stereotype. He believes that existing social platforms are harmful to women and young minds as a father of two daughters. Currently, social media platforms are open to negativity, allowing hatred, abuse, and bullying to proliferate. They intended to create the safest social network possible, where people could be themselves and express themselves without fear of being judged.
The product as well as the differentiator
Pepul was introduced in closed private beta with a few users in February 2021, and A/B product testing was conducted. A total of over two lakh people signed up for the private beta.They have now opened up to a select group of people and are currently rolling out in stages. They didn't anticipate getting that much attention from the audience with such a small opening. The average time spent on the app in this private test is 28 minutes, according to the developers. Pepul's income strategy is built on connections, unlike other social media platforms that rely on user data. The firm, which is still in pre-revenue, has raised a tiny amount of money.
Future projections
The social media ecosystem may be dominated by Facebook, Twitter, and Instagram, but the market for new social apps is expanding. According to a Pew Research Center research from 2019, 72 per cent of adults in the United States use social media in some capacity.
The caveat: there have been countless data and privacy breaches, particularly after the Facebook-Cambridge Analytica debacle. Audio-focused social platforms like Clubhouse and Discord have become popular in the last year or so, and there is a growing base of social media apps focusing on more intimate groups and audiences. Pepul is a social networking site that competes with comparable services such as Moments. Their goal is to become a multibillion-dollar corporation that has a good impact on people's lives. Pepul is working to reach billions of users to realise this ambition.
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