Successful Journey of TVS Motors

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<font style=""> </font>TVS Motor Company, founded in 1978 by T.V. Sundaram Iyengar, has a successful story spanning over four decades. Here's a brief overview<font style="">:</font>


Early Years (1978-1990s):

- Started as a small manufacturing unit in Hosur, Tamil Nadu
- Initially produced mopeds and motorcycles
- Introduced the first Indian-made two-stroke motorcycle, the TVS 50, in 1980

Expansion and Growth (1990s-2000s):

- Collaborated with Suzuki Motor Corporation, Japan, to enhance technology and manufacturing capabilities
- Introduced the TVS Victor, India's first 100cc motorcycle, in 2001
- Expanded product line to include scooters, three-wheelers, and electric vehicles

Modernization and Innovation (2000s-present):

- Invested heavily in research and development, introducing innovative products like the TVS Apache and TVS Jupiter
- Established a strong presence in international markets, exporting to over 60 countries
- Implemented sustainable practices and energy-efficient technologies to reduce environmental impact


Awards and Recognition:

- Received numerous awards for innovation, quality, and sustainability, including the "Best Two-Wheeler Manufacturer" award at the 2020 India Automotive Awards
- Recognized as one of India's most trusted brands by the Brand Trust Report

Key Milestones:

- 1978: Founded by T.V. Sundaram Iyengar
- 1980: Introduced the first Indian-made two-stroke motorcycle, the TVS 50
- 2001: Introduced the TVS Victor, India's first 100cc motorcycle
- 2010: Collaborated with BMW Motorrad to develop high-performance motorcycles
- 2020: Launched the TVS iQube Electric, India's first electric scooter


Today:

- TVS Motor Company is one of India's largest two-wheeler manufacturers
- Has a strong presence in over 60 countries
- Offers a wide range of products, including motorcycles, scooters, three-wheelers, and electric vehicles
- Continues to innovate and invest in sustainable practices to reduce environmental impact

TVS Motor Company's successful story is a testament to its commitment to innovation, quality, and customer satisfaction, as well as its ability to adapt to changing market conditions and technological advancements.
 TVS Motor Company offers a wide range of products, including:

*Motorcycles*


1. TVS Apache Series: Performance-oriented motorcycles with engine capacities ranging from 160cc to 310cc.
2. TVS Victor: A 110cc commuter motorcycle with a focus on fuel efficiency and durability.
3. TVS Star City+: A 110cc commuter motorcycle with a focus on comfort and practicality.
4. TVS Sport: A 100cc commuter motorcycle with a focus on fuel efficiency and affordability.

*Scooters*

1. TVS Jupiter: A 110cc scooter with a focus on comfort, fuel efficiency, and practicality.
2. TVS Wego: A 110cc scooter with a focus on style, comfort, and fuel efficiency.
3. TVS Scooty Pep+: A 90cc scooter with a focus on fuel efficiency, affordability, and ease of use.
4. TVS iQube Electric: An electric scooter with a focus on sustainability, comfort, and practicality.

*Three-Wheelers*

1. TVS King: A diesel-powered three-wheeler with a focus on cargo and passenger transport.
2. TVS Auto Rickshaw: A diesel-powered three-wheeler with a focus on passenger transport.

*Electric Vehicles*

1. TVS iQube Electric: An electric scooter with a focus on sustainability, comfort, and practicality.
2. TVS Creon: An electric concept motorcycle with a focus on performance and sustainability.


*Upcoming Products*

1. TVS Zeppelin: A cruiser motorcycle with a focus on comfort and performance.
2. TVS Fiero: A performance-oriented motorcycle with a focus on style and agility.


TVS Motor Company's turnover for the financial year 2023-2024 was Rs. 31,776 crores, a 20% increase from the previous year ¹. The company also reported a profit before tax of Rs. 2,781 crores, a 39% increase from the previous year ¹. TVS Motor Company is the third-largest motorcycle company in India by revenue and has annual sales of three million units ².