The Story of Everest Masala

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Everest Masala, a leading spice brand in India, has a fascinating story that spans over 50 years. Here's a brief overview:

Humble Beginnings (1962): Everest Masala was founded in 1962 by Raghunath Mashelkar and his brothers in Mumbai, Maharashtra. Initially, the company operated from a small room with a handful of employees.

Innovative Approach: Everest introduced a unique approach to spice blending, using a combination of traditional knowledge and modern technology.

Quality Focus: The company emphasized quality, sourcing high-grade spices from across India and implementing rigorous quality control measures.

Expansion and Diversification (1980s-1990s): Everest expanded its product range to include a variety of spice blends, pickles, and other condiments.

Innovative Marketing (2000s): Everest introduced memorable advertising campaigns, such as the "Taste Mein Expert" slogan, which became a household phrase.

Awards and Recognition: Everest has received numerous awards, including the "Most Trusted Spice Brand" award.

Social Impact: Everest has contributed to the livelihoods of thousands of farmers and spice traders, promoting sustainable practices and fair trade.

Today: Everest Masala is a ₹1,000 crore (approximately $130 million USD) company, with a presence in over 20 countries. The brand remains synonymous with quality, innovation, and customer trust.

The story of Everest Masala is a testament to the power of innovation, quality, and customer-centricity, making it a beloved brand in Indian kitchens for generations.