This Mumbai-based healthtech SaaS company helps offline medical establishments go online

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According to the Indian Economic Survey 2021, the Indian pharmaceutical market is worth $42 billion. With e-pharma businesses accounting for 2-3% of the overall retail pie, the retail pharmacy market is ripe for upheaval.Offline pharmacies confront difficulties that technology can alleviate, such as fewer discounts, unavailability of drugs, and lengthier wait times, with roughly 93 percent of pharma retailing being unorganized. Easocare, a Mumbai-based pharma-tech business, wants to fill these gaps with its SaaS products.

Their shared interest led them to create Unschool, a company that aided last-year students at open colleges such as Indira Gandhi National Open University (IGNOU) in better planning their careers. During this time, the students they were instructing reached out to inquire how they could acquire jobs in sales, marketing, and business development, among other disciplines. This was the tipping point, and in May of 2019, the trio established Able Jobs. The goal was to assist people in preparing for their first jobs by providing mentorship. Ravish claims that this was previously done using WhatsApp, but that the chats quickly grew to thousands of people reaching out to them in a single day. This finally resulted in the full-fledged Able Jobs platform, which is powered by machine learning and artificial intelligence. It has tools that allow job searchers to practice sales pitches and record their audio recordings for Able Jobs' feedback. All of the preparation materials and courses are created in-house. The course is mostly vocational, intending to assist students in obtaining employment in a short period.

While they achieved milestones such as being accepted into YC or solving a problem statement of assisting people in obtaining their first "white-collar" work, the golden moment came when a Bengaluru girl received a marketing position within three days of completing a week-long training. They saw we were doing something right, and we've been confident in what we've built since then.

The first few days

Easycare, founded in 2019 by 19-year-old Naman Ambavi, originally developed an app to digitally preserve medical records, where it digitised 15,000 lab test reports and received over 7,000 downloads before ceasing operations in 2021. Easycare for Pharmacy launched its current business model — a subscription-based SaaS platform — in mid-2021, assisting offline pharmacies/medical stores, hospitals, and warehouses in expanding their operations online. It provides WhatsApp Business API integration, an online payment gateway, inventory and order management services, and more to its customers. Naman has been a tech whiz since the age of 14 and has contributed to several open-source projects. After launching his business in early 2021, he wanted a partner with extensive knowledge of the pharmaceutical industry. That's when Yaaresh Gilan Ferzandi, a member of a family that owns a pharmaceutical company, became a co-founder of Easocare. During the COVID-19 pandemic, Yaaresh ventured into retail pharma.

Yaaresh and Naman decided to raise financing a few weeks after launching Easocare and registered roughly 70 paying pharmacies to better grasp the company's prospects. After hearing about the business strategy, Aditi Ravani, a family friend of Naman's, joined the team as the third co-founder. Aditi, an IIM Ahmedabad graduate with prior experience in finance, has always wanted to work in the startup environment, specifically on company development and investor relations.

Six people make up the startup's crew.

How does it work?

Easocare allows brick-and-mortar pharmacies to create internet stores. The company's B2B SaaS subscription now includes websites, domains for retail pharmacies, hospitals, and warehouses.We have plans to explore various possibilities in the B2B interface, such as application, prescription upload, e-POS and value-added services, WhatsApp integration, and supply chain management, shortly. Easocare's USP is its platform, which empowers retailers and improves the customer experience. In terms of vertical rivalry, there is currently no player in the Indian market. We were the first to develop a platform for retail pharmacists. Their indirect competitors in the digital realm include e-pharma heavyweights like NetMeds, Pharmeasy, and 1MG. Easocare is currently available in Mumbai and Tamil Nadu. It has over 90 pharmacies on board and over 18,000 client reviews.

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