Trusted by Every Household the brand new Unicorn -Grofers

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Whenever you are planning to cook something special and suddenly the item which you need for cooking is not there at home, then we have to get ready and run for grocery shop to get that item. To solve this problem and make items available in the blink of your eye, here comes the largest eCommerce grocery delivering service Grofers. Grover was started in the year 2013 by IIT Graduates Albinder Dhindsa and Saurabh Kumar in Gurugram. They first started in Delhi NCR before expanding to many other cities in India. The deliveries of Grofers can be scheduled for any time of the day.

In order to bring things to your doorstep, Grofers is finding the best technology, data science, and right customer insights to reach more customers in less amount of time. Grofers deliver Grocery items, vegetables, fruits, personal care products, household items, kitchen and dining needs, biscuits, snacks, coffee, tea, health drinks, breakfast essentials, dairy products, instant foods, home furnishing items, egg, meat, fish, pharma, baby care, cleaning items, bathroom essentials, frozen food, and stationery needs. Grofers are operating in all major cities of India. Since there are a number of competitors in the market, Grofers is trying to meet all the needs of the customers in less time

There are many investors in Grofers the first funding came in 2014 by Sequoia Capital and Deepinder Goyal of $500 k. Then year by year Grofers started getting multiple funding and investments from all over the world and the prominent investors are Sequoia Capital, Tiger Global, Roeding ventures, Softbank Vision Fund, Abu Dhabi Capital Group, Bennet Coleman, and Co.Ltd, Zomato, and KTB ventures. Grofers has raised around $827million from investors. Zomato the online e-commerce giant also invested in Grofers with $100million in 2021. Zomato has acquired 9.16 stakes of Grofers for Rs.518 crores. With this investment from Zomato, Grofers valuation is said to touch $1billion and become the newest member to enter the unicorn club.

Grofers has a revenue of 176.7 crores in 2020 and 83.6 crores in 2019. The net loss has increased to Rs.637.4 crores in 2020 and Rs.448 crores which is 42% higher. Grofers is operating in 30 cities around the Country. They get 42% of its revenue by private labels so Grofers is planning to invest $15million in this category. It is expected to get 60% revenue from private labels in the end of 2023. Pandemic has affected the e-commerce industry to a greater extent and Grofers has stopped their service from 12,000 store partners.

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