Xiaomi Phone Success Story

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Xiaomi's success story began in 2010 when Lei Jun founded the company with six others. Initially, the company only sold its products online, but later expanded to brick-and-mortar stores. By 2014, Xiaomi had the largest market share of smartphones sold in China. In 2020, the company sold 149.4 million smartphones, and its MIUI mobile operating system had over 500 million monthly active users. Today, Xiaomi is the third-largest seller of smartphones worldwide, with a market share of about 12%.

Some key factors contributing to Xiaomi's success include:

- Affordable prices: Xiaomi keeps its prices close to its manufacturing costs and bill of materials costs by keeping most of its products in the market for 18 months, longer than most smartphone companies.

- Innovative products: Xiaomi has developed a wide range of consumer electronics, including smartphones, wearables, and home appliances.

- Strong online presence: Xiaomi has a strong online presence, with a large following on social media and e-commerce platforms.

- Strategic partnerships: Xiaomi has partnered with other companies, such as Google and Microsoft, to expand its product offerings and improve its technology.

The highest brand smartphone sales in India are led by Xiaomi, with a market share of 20.67%. Vivo comes in second with 18.22%, followed by Samsung at 13.69%. Realme and OPPO round out the top five, with 13.45% and 11.71% market share, respectively.