Annual Turnover is Rs. 100 - 500 Crore - Modern Food Enterprises Pvt Ltd

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Modern is an iconic brand that pioneered the concept of bread, and literally created the bread category in India. Launched in 1965 as modern bakeries (India) limited, the company was rechristened Modern Foods India Ltd. (MFIL) in 1982. For generations of Indians modern bread’s iconic blue & orange waxed paper bread pack was virtually synonymous with bread .Modern foods was the first company to be privatized by the Government of India in 2000, and it was sold to Hindustan Unilever Ltd. (HUL).

In April 2016, modern changed hands again. This time to everstone capital. Today, the company is called Modern Foods Enterprises Pvt. Ltd. and is 100% owned by everstone capital. Modern is now in an all new avatar. The relaunch of modern foods has been crafted with intensive efforts over the last 12 months, with significant investments in manufacturing, and R&D at modern’s new innovation hub in Chennai, as well as thorough efforts on consumer insights, strategy and design.

Their annual turnover is   Rs. 100 - 500 Crore

Modern has a completely new portfolio with superior products such as milk plus bread enriched with calcium Hi-fiber brown bread reinforced with premium wheat fiber 100% whole-wheat bread and new innovations such as multigrain supersede bread which not only has supersede sprinkles on top but even the flour is made of seven grains and contains omega 3.

In its new avatar, modern wants its customers to ‘Thrive, and savor life to the fullest’ by helping them make smarter choices from its expanded range of healthy, nutritious and tasty bread and bakery products. Modern bread is available nationally in close to 100,000 stores and manufactured in 40 factories across India.

Product Mission:-

To make, distribute and sell affordable, high quality bread, baked and packaged goods for every meal and snacking occasion. Their mission is to make their products as tasty as they are nutritious, with an unstinting commitment to incorporating wholesome, natural, healthy and nutritious ingredients. To contribute meaningfully to the health, well-being and quality of life for everyone who buys and consumes their products.

Their Vision:-

To be India’s preferred choice for bread, baked and packaged foods. Delivered through a portfolio of high quality, high value products that are as delightfully tasty as they are nutritious. Offering something for every meal and snacking occasion in the day.

Awards:-

Best Business Brand awarded by ET Now

Life is a journey that’s worth living to its maximum potential. Let’s enjoy the ride every step of the way. Because the best things in life are the people we hold dear and the times we share with them. Modern is there to help us make the most of every moment with the best food for every occasion. Through the most nutritious and versatile food, they are here to nourish our shared ambition to thrive. That’s what Modern stands for. That is the Modern way of life.