Ather Energy's success story is a testament to innovative entrepreneurship and sustainable mobility

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1. Founding: Ather Energy was founded in 2013 by Tarun Mehta and Swapnil Jain, with a vision to revolutionize electric mobility.

2. Product Development: The team developed the Ather S340, India's first smart electric scooter, with features like touchscreen dashboards and integrated charging.

3. Funding: Ather Energy secured funding from prominent investors like Tiger Global Management, Flipkart founders, and Hero MotoCorp.

4. Launch: The Ather 450 was launched in 2018, offering improved performance, range, and features.

5. Expansion: Ather Energy expanded its presence to multiple cities, setting up experience centers and charging infrastructure.

6. Innovation: The company introduced innovative features like over-the-air updates, improving customer experience.

7. Awards and Recognition: Ather Energy received numerous awards, including the "Best Startup" award at the 2020 India Mobility Summit.

8. Partnerships: Ather Energy collaborated with companies like Hero MotoCorp, increasing its reach and credibility.

9. Sustainability: Ather Energy emphasized eco-friendly practices, aiming for a carbon-neutral manufacturing process.

Today, Ather Energy is a leading electric scooter manufacturer in India, known for its innovative products, customer-centric approach, and commitment to sustainable mobility. Ather Energy offers a range of products, including: Electric Scooters - Ather Rizta: launched in India at ₹1,11,773 ¹ ² - Ather 450X: gets software update, new colours and more ¹ ² - Ather 450S: becomes more affordable after up to ₹25k price cut ¹ ² - Ather 450 Apex: launched at Rs 1.89 lakh, bookings open ¹ ² Merchandise - Throttle Grip Covers: ₹299 ³ ⁴ - Seat Cover: ₹999 ³ ⁴ - Floor Mat: ₹599 ³ ⁴ - Electric Scooter Cover: ₹999 ³ ⁴ - Ather Duo Wall Mount: ₹2,599 ³ ⁴ Ather Energy's turnover was ₹1,783.6 crore in the financial year 2022-23, marking a 336.6% increase from the previous year