Blinkit (formerly Grofers) is an Indian instant delivery service that has achieved remarkable success

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1. Founding: Grofers was founded in 2013 by Albinder Dhindsa and Saurabh Kumar.

2. Initial Struggles: The company faced challenges, including funding issues and logistical hurdles.

3. Pivot to Instant Delivery: In 2021, Grofers rebranded as Blinkit, focusing on instant delivery (within 10-15 minutes).

4. Funding and Growth: Blinkit secured funding from investors like Zomato, Tiger Global, and Sequoia Capital, fueling its growth.

5. Expansion: Blinkit expanded to over 20 cities in India, with plans for further growth.

6. Partnerships: Blinkit partnered with various businesses, including restaurants, stores, and pharmacies.

7. Innovative Technology: Blinkit developed an advanced technology platform for efficient logistics and delivery management.

8. Customer Satisfaction: Blinkit focused on providing a seamless customer experience, leading to high customer satisfaction rates.

9. Awards and Recognition: Blinkit received awards like the "Best Instant Delivery Service" at the 2022 India Retail Awards.

10. Continuous Improvement: Blinkit continues to innovate and improve its services, aiming to revolutionize the instant delivery space in India.

Blinkit's success story is a testament to adaptability, innovative thinking, and customer-centric approach. Blinkit has raised a total of $673.82 million in funding over 16 rounds ¹. Their most recent funding round was in June 2022, when they were acquired ¹. Additionally, Blinkit has received $592 million in total funding, according to another source ². Blinkit's valuation is estimated to be around $13 billion ¹. Blinkit was acquired by Zomato in 2022 for $570 million