India’s longest running and unique records book, the Limca Book of Records unveils its 2024 edition

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National, 15th March 2024: Limca, Coca-Cola India’s homegrown heritage brand, proudly announces the 33rd edition of India’s longest-running record and reference book, Limca Book of Records. Continuing its theme of 'India at her Best’, the 2024 edition is a veritable chronicle of the country’s achievements in 2023 and those that have stood steadfast over the years. True to its legacy of pioneering an archive of Indian records, it features a comprehensive collection of feats of extraordinary tenacity, stories of stunning performances and triumphs of never-say-die achievers. The book puts out the best Indian real-life stories of perseverance, patience, and performances. From a recap of the record-breaking show at the Asian Games 2022 to the highlights of the newly designed Sansad Bhavan, the book celebrates India’s headlining achievements.

Showcasing a diverse set of records ranging from medical marvels to technological breakthroughs, from athletic triumphs to architectural feats, and from a rich literary landscape to community endeavors, the book reflects an inspiring narration of purpose and passion.

The pick of the year, however, is the sports section. The year 2023 particularly witnessed remarkable success marked by the 100-plus medal haul at the Asian Games 2022 in Hangzhou, China. Moreover, Neeraj Chopra's historic gold in the men's javelin throw at the IAAF World Athletics Championships in Budapest earned India a grand spot on the global stage.

In addition, with multifaceted master strokes such as the largest flower carpet; Prabhat Koli – the world’s youngest swimmer to complete the Ocean’s Seven Challenge; the largest all-woman moving pyramid on motorcycles; Aditya-L1 – the country’s first solar probe; and Ganga – India’s first cloned cow, the book is a testament to the best that India witnessed in 2023.

Commenting on the launch, Vatsala Kaul Banerjee, Consulting Editor, Limca Book of Records 2024 said, “The Limca Book of Records is a fascinating chronicle of the ingenuity, talents, and achievements of Indians from all walks of life. For more than 30 years, the book has created a legacy of accomplishments both inspired and inspiring. We extend our heartfelt gratitude to all our applicants and offer our congratulations to recordholders for pushing boundaries and displaying an exceptional range of achievements that make this book unique and our country proud!”

Complimenting the various achievements recorded, Ruchira Bhattacharya, Senior Director, Marketing - Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Compan\ said, “The Limca Book of Records is an iconic and time tested IP that celebrates the indomitable spirit of humanity and the limitless potential that resides within each individual, pushing us beyond limits. This spirit is very much in line with the Limca brand ethos of never stopping or the spirit of what we say RukkMatt (Never Stop). For decades now, the Limca Book of Records has been encouraging people to pursue their dreams and outdo expectations. As we salute another year of unwavering commitment to passion, we offer are heartiest congratulations to laureates across domains for their towering achievements. I must also take this opportunity to congratulate the Limca Book of Records team for bestowing this iconic list of accomplishments for time immemorial.”

Inspired by Limca’s lemony flavour which provides refreshment like no other and celebrates those who keep moving forward despite exhaustion, the Limca Book of Records serves as a source of inspiration for individuals who persevere through challenges and setbacks to chase their dreams and passions.

The awe-inspiring stories of grit and glory can be read in the 2024 edition, now available online and at all leading bookstores.

Link to the Limca book of records video: https://we.tl/t-dCV6b67xR1

About The Coca-Cola Company

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’, offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice, and dairy- based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, and juice beverages. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water, and Kinley Club Soda. Premium products constitute Schweppes range and Smartwater. In addition, it offers Costa Coffee and organic green tea-based beverage – Honest Tea – among its range of coffee and tea. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company, along with its owned bottling operations and franchise bottling partners, has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives, and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.