MTR Foods – Changing the face of “Ready-to-Mix” foods and snack market for India

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“The best product gives the great taste”. MTR Foods is an authentic Indian Masala Brand that serves its customers for more than 90 years with superior quality and taste. They offer a wide range of Masala and spices packaged with their recipes. They have consumed the time of Indian households in preparing different masalas with their authencity. MTR Foods are ISO 22000 and HACCP certified Company. MTR became a Subsidiary of Norwegian Conglomerate Orkla in 2007 with a deal of $80 million.

The company was established in 1924 as Mavalli Tiffin Room(MTR) restaurant at Bangalore by Parampalli Yagnanarayana Maiya and his brothers Parameshwara Maiya and Ganappayya Maiya. The three were excellent cooks and came from Udupi to start their life as cooks in Bangalore Homes. With efforts, they started a small restaurant on Lalbagh Fort Road in Bangalore. This, later on, started growing to a well-established restaurant with an authentic Brand name “Mavalli Tiffin Rooms”.

 In 1970 when India was in a troubled period, an Emergency act was declared to lower the price of Food served in Restaurants. It became a challenge to MTR Foods and slowly they started their venture in the production of ready-to-eat foods, snack, and chutneys. In 1984 expanded their business to Tamilnadu and Andhra Pradesh.

MTR has 8 outlets in Bangalore – Lalbagh Road, HSR Layout, HRBR Layout, Indira Nagar, JP Nagar, Kanakpura Road, St. Marks Road, and Gandhinagar Road. Other places with MTR outlets- Mysuru, Udupi, Singapore, Dubai, and Kuala Lumpur.They have a wide range of products starting from Spices, Meal Mixes, Maslas, Breakfast mixes, snack mixes, ready-to-eat meals, Desserts, Sweets, Beverages, Pickles, and Vermicelli and Ice-cream. MTR Food products are exported to the USA, UK, New Zealand, Australia, UAE, Singapore, Oman and Malaysia, and southeast Asian Countries.

Namma MTR the Signature Outlet was launched in 2004 to combine all types of MTR foods in one roof and became very famous. These outlets are in KR Road and Rajaji Nagar. MTR Exports Packaged Food Cannes to USA with Grocery chain Kroger and also sells spices to UK through Centura Foods. In 2000 MTR Foods received a sum of Rs.6 crores from Aquarius Capital. In 2002 JP Morgan Partners invested Rs.19.2 crores. They had a huge loss even after getting so many investments and finally, it was taken over by Orkla in 2007. At the time of acquisition by Okler some of the shares are owned by JP Morgan Partners, Aquarius, and MTR Foods family.MTR Foods' net worth is over 159.87 crores and Revenue of 569.20 crores.

In the recent years MTR foods have shown enormous growth in the global chain of packaged food products. It also meets the expectations of all customers by showing many new innovations in the food products in the recent years. They are in process of rebranding their products to meet modern customers. They have invested 200 crores for scaling up the manufacturing infrastructure and 2 crores on sustainability and marketing. Because of their authentic style, taste and package it grabbed the attention of all customers.MTR Foods YouTube channel has also attracted many people 18.7 thousand subscribers worldwide. The channel was launched in 2011 and get 1.35 million views each month with $80.82 thousand a year through YouTube.    

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