PVR Cinemas' success story:

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Founding: PVR (Priya Village Roadshow) was founded in 1997 by Ajay Bijli, Sanjeev Kumar Bijli, and Amit Bijli.

Initial Struggles: Started with a single multiplex in Saket, New Delhi, with 4 screens.

Turning Point:

- Introduced the concept of multiplex cinemas in India

- Focused on providing a premium cinematic experience

- Expanded rapidly across India, introducing new formats like IMAX and 3D

Expansion:

- Grew to over 800 screens across 170 locations in India and Sri Lanka

- Acquired Cinemax in 2012 and DT Cinemas in 2016

- Introduced PVR Pictures for film production and distribution

Innovations:

- Introduced PVR Gold Class for luxury cinema experience

- Launched PVR Playhouse for kids' entertainment

- Adopted advanced technology for enhanced cinematic experience

Awards and Recognition:

- "Best Cinema Chain" by The Economic Times

- "Most Innovative Cinema Chain" by The Financial Express

- "Best Multiplex Chain" by The Indian Express

Challenges Overcome:

- Overcame competition from single-screen cinemas and home entertainment

- Adapted to changing consumer preferences and technological advancements

Today:

- PVR Cinemas is India's largest and most premium cinema chain

- Continues to innovate and expand its offerings, including virtual reality experiences

PVR Cinemas' success story is a testament to innovative thinking, strategic expansion, and adaptability, making it a leader in India's entertainment industry.

PVR INOX has 1747 screens across 359 properties in 114 cities in India and Sri Lanka as of December 2023.

PVR Cinemas' turnover is not publicly disclosed as a standalone figure since its merger with INOX Leisure in 2023 ¹. However, the combined entity, PVR INOX Ltd, is the fifth-largest listed multiplex chain globally by screen count.