Sussessful Story of Usha International
September 6, 2024
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Sunfeast is an Indian brand of ITC company, Fast Moving Consumer Goods, Hotels, Paperboards and Packaging, Agri Business, and Information Technology. In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. The brand connotes happiness, contentment, satisfaction, and pleasure. Sunfeast is a new brand the conversion rate is considerably high in all the price-quality points. This signifies that the brand is doing fairly well growing considerably.
In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then, Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness, contentment, satisfaction, and pleasure.
Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative center-filled format and high-quality packaging. In addition, the launch of the Dream Cream range of biscuits in two exciting and innovative dual cream formats further reinforces ITCs commitment to continuously delight the consumer.
Sunfeast signs Shah Rukh as it's Brand Ambassador. ITC Limited – Foods Business has appointed Shah Rukh Khan as the brand ambassador for its flagship brand "Sunfeast‟. The super-star will be endorsing the entire range of snacks under the umbrella brand "Sunfeast". As a brand ambassador, the celebrated actor will play a key role in brand and product communication on television, in print and outdoor media, and in various promotions and merchandise that have been planned for the brand.
An ITC brand, Sunfeast straddles all segments in the biscuit category, from gourmet cookies to popular biscuits. Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. The Dark Fantasy range with rich chocolate leads to the premium biscuit category in India, and Farmlite cookies with Oats are a preferred choice in the cookie segment.
Health bites is a category of sunfeast biscuits which is made especially for diet biscuits. Sunfeast Marie Light Rich Taste, made from choicest golden wheat and enriched with natural wheat fiber, these light, and crispy biscuits are the perfect tea time partner.
Products ofSunfeast biscuits:-
Health Bites
Light 'n' Fun
Cream Delight
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