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October 9, 2024,1:15:04 PM

Sussessful Story of Usha International

By News Desk
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Usha International Limited, a leading Indian consumer durables company, has a successful history of over eight decades. Here's a brief overview:

_Early Years (1934-1960s)_

- Founded by Lala Shriram and his sons in 1934 as a small manufacturing unit in Delhi
- Initially produced sewing machines and other engineering components
- Diversified into fan manufacturing in the 1950s



_Expansion and Growth (1970s-1990s)_

- Introduced the first Usha fan in 1961, which quickly gained popularity
- Expanded product line to include table fans, pedestal fans, and ceiling fans
- Established a strong distribution network across India
- Collaborated with international companies to enhance technology and manufacturing capabilities

_Modernization and Innovation (2000s-present)_

- Invested heavily in research and development, introducing innovative products like energy-efficient fans and decorative fans
- Expanded into new markets, including international exports and e-commerce
- Acquired a majority stake in the Italian company, Franco Ventilatori, to enhance its global presence
- Implemented sustainable practices and energy-efficient technologies to reduce environmental impact


_Awards and Recognition_

- Received numerous awards for innovation, quality, and sustainability, including the "Best Fan Brand" award at the 2020 India Consumer Durables Awards
- Recognized as one of India's most trusted brands by the Brand Trust Report

_Key Milestones_

- 1934: Founded by Lala Shriram and his sons
- 1961: Introduced the first Usha fan
- 2000: Collaborated with international companies
- 2010: Acquired Franco Ventilatori
- 2020: Received the "Best Fan Brand" award

_Today_

- Usha International Limited is one of India's largest and most trusted fan manufacturers
- Has a strong presence in over 20 countries
- Offers a wide range of products, including fans, sewing machines, and home appliances
- Continues to innovate and invest in sustainable practices to reduce environmental impact

Usha's successful story is a testament to its commitment to innovation, quality, and customer satisfaction, as well as its ability to adapt to changing market conditions and technological advancements.

Some notable achievements include:

- Over 80 years of experience in manufacturing and marketing
- Presence in over 20 countries
- Manufacturing capacity of over 10 million fans per annum
- Strong R&D focus, with over 100 patents filed
- Recognized as one of India's most trusted brands



Usha International Limited offers a wide range of products across various categories, including:


*Fans*

1. Ceiling Fans: Available in various designs, sizes, and colours
2. Table Fans: Compact and portable fans for personal use
3. Pedestal Fans: Adjustable and powerful fans for larger spaces

4. Wall Fans: Space-saving fans for mounting on walls
5. Exhaust Fans: Ventilation fans for kitchens, bathrooms, and other areas
6. Industrial Fans: Heavy-duty fans for commercial and industrial applications

*Sewing Machines*


1. Manual Sewing Machines: Basic, mechanical sewing machines for home use
2. Automatic Sewing Machines: Computerized sewing machines with advanced features
3. Overlock Sewing Machines: Specialized machines for sewing and finishing
4. Embroidery Machines: Advanced machines for embroidery and decorative stitching


*Home Appliances*

1. Water Heaters: Electric and gas water heaters for residential use
2. Room Heaters: Portable and fixed heaters for winter months
3. Air Purifiers: Air cleaning devices for indoor air quality improvement
4. Insect Killers: Mosquito and insect-repellent devices

*Kitchen Appliances*

1. Mixers and Grinders: Electric mixers and grinders for food preparation
2. Juicers and Blenders: Electric juicers and blenders for healthy drinks
3. Toasters and Ovens: Electric toasters and ovens for cooking and baking

*Decorative and Lighting*

1. Lighting Fixtures: Table lamps, floor lamps, and ceiling lights
2. Decorative Fans: Stylish and designer fans for home decor
3. Air Purifier and Humidifier Combo: Devices for air quality improvement and humidification

*Other Products*

1. Voltage Stabilizers: Devices for voltage regulation and protection
2. Extension Cords and Plugs: Electrical accessories for home and office use
3. Sewing Machine Accessories: Needles, threads, and other sewing machine parts

Usha International's product range caters to various needs and applications, from residential to commercial, and offers a wide range of features and technologies to suit different preferences and requirements.



Usha International's turnover for the fiscal year 2023 was expected to be around Rs 3,800 crore, as stated by its CEO Dinesh Chhabra ¹. The company operates in the consumer durable space with a product portfolio that includes fans, sewing machines, home appliances, and power products. Fans account for 45% of Usha International's business, while 55% comes from other segments ¹.

In terms of growth, the company expects to see an increase in sales from all segments, with the cooking range segment showing particularly strong growth potential, especially in rural areas ¹. The branded fan market in India is estimated to be around Rs 8,500 crore to Rs 9,000 crore, with Usha International holding a 13.5% share ¹.

Usha International's revenue is also reported to be $321.2 million, according to ZoomInfo ². However, please note that this figure may not be up-to-date or directly comparable to the Rs 3,800 crore turnover mentioned earlier.

To get a more detailed and updated picture of Usha International's financial performance, you may want to check out the company's latest reports and filings, such as the one available on EMIS ³.












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