The success story of Sparx shoes brand

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Ramesh Kumar Dua is the managing director of Relaxo Footwears, the company that produces the Sparx shoe brand

1. Humble Beginnings: Sparx was founded in 2003 by the Relaxo Footwears Ltd. company.

2. Affordable Quality: Sparx focused on providing high-quality, affordable footwear for the masses.

3. Innovative Designs: The brand introduced stylish, comfortable, and durable designs that appealed to a wide range of customers.

4. Marketing Strategies: Sparx implemented effective marketing strategies, including celebrity endorsements and sponsorships.

5. Expansion: The brand expanded its product line to cater to various segments, including casual, formal, and sports footwear.

6. Strong Distribution Network: Sparx established a robust distribution network, making its products widely available across India.

7. Customer Satisfaction: The brand prioritized customer satisfaction, ensuring excellent after-sales service and support.

8. Awards and Recognition: Sparx received awards like the "Best Footwear Brand" at the 2019 India Retail Awards.

9. Sustainability Efforts: Sparx implemented eco-friendly practices in its manufacturing processes, reducing its environmental footprint.

10. Continuous Growth: Sparx continues to grow, innovating and adapting to changing market trends and customer preferences.

Today, Sparx is one of India's leading footwear brands, known for its quality, style, and affordability, with a presence in over 20 countries worldwide. Sparx is a brand owned by Relaxo Footwears Ltd., which also owns several other brands, including:

1. Relaxo: Known for its comfort footwear.

2. Flite: Offers lightweight, comfortable footwear.

3. Bahubali: Inspired by the popular Indian movie, offering bold and stylish footwear.

4. Schoolmate: Provides comfortable and durable school shoes for kids.

Relaxo Footwears Ltd. also has a licensing agreement to manufacture and market footwear under international brands like:

1. Lee Cooper

2. Havana

3. Arrow

These brands cater to various segments and preferences, expanding Relaxo's presence in the footwear market. The turnover for Sparx, a brand owned by Relaxo Footwears Limited, isn't publicly disclosed as a standalone figure ¹. However, Relaxo Footwears Limited eyes a turnover of Rs 2,500 crore for the fiscal year